Versium

AUGUST 14, 2018

Versium on Tuesday announced a partnership with LiveRamp , an Axiom company, to launch artificial intelligence-powered B2B audience segments,as part of a new business-to-business data management platform. The solutions are offered via the Software as a Service model. LiveRamp “brings the marketplace,” Matty said.

Enterprise Management 40

Enterprise Management Marketing AI Work Management Marketing Management 40

Versium

AUGUST 14, 2018

Versium on Tuesday announced a partnership with LiveRamp , an Axiom company, to launch artificial intelligence-powered B2B audience segments,as part of a new business-to-business data management platform. The solutions are offered via the Software as a Service model. LiveRamp “brings the marketplace,” Matty said.

Enterprise Management 40

Enterprise Management Marketing AI Work Management Marketing Management 40

ViewPoint

JULY 26, 2012

Tony is a sales and marketing thought leader with nearly 20 years of experience. He has led the research function at SiriusDecisions for more than 10 years, overseeing the creation of content including demand creation, product marketing, marketing communications, general strategy, sales training, hiring and client service.

Demand 120

Demand Enterprise Management Work Management Marketing Management 120

Online Marketing Institute

NOVEMBER 28, 2012

Sales & Marketing. --> Bloggers. --> Resources. MediaNext 2012. Study: B-to-B Marketers Lagging With Social Media. Data shows about 40 percent of b-to-b brands aren’t using social marketing. 11/27/2012 -15:36 PM. 32 percent use social media as an outbound marketing channel for demand generation.

B to B 40

B to B Paid Content Social Media CMS Development 40

Tony Zambito

JANUARY 25, 2012

In the business-to-business world, the quest to connect with decision-makers has been and most likely will continue to be the main challenge confronting B2B leaders. For decades, B2B sales and marketing has relied on business information of the likes of Hoovers , Dun & Bradstreet , and others. What has been missing?

Buyer Personas 100

Buyer Personas B2B Allocation Peer-to-peer 100

Tony Zambito

JANUARY 30, 2012

C-Suites are under enormous pressures to get it right the first time with regards to marketing and sales planning. Predictions come with a host of implications and the ability to assess their impact is perhaps the toughest part of strategy planning. It has been used both in business and in military exercises for several decades.

Lead Ranking 100

Lead Ranking B2B Peer-to-peer B2B Sales 100

Contently

APRIL 28, 2016

brands may not see eye to eye on the proper use of the term “football,” whether one puts jam or jelly on toast, or the true definition of the word “pants,” companies from both countries can agree on the benefits of content marketing. According to The Content Marketing Institute , 88 percent of U.K.

Class 60

Class Paid Search Agency Companies Allocation 60

accelerate agency

OCTOBER 14, 2021

Since then, more SMBs have appreciated the necessity to incorporate a SaaS business model within their enterprise software systems to retain customers and pursue scalable and sustainable growth through digital marketing tools. The SaaS model is suitable for companies that supply products integral for business.

Enterprise Management 52

Enterprise Management Paid Search Agency Work Management Marketing Automation Services 52

accelerate agency

OCTOBER 14, 2021

Since then, more SMBs have appreciated the necessity to incorporate a SaaS business model within their enterprise software systems to retain customers and pursue scalable and sustainable growth through digital marketing tools. The SaaS model is suitable for companies that supply products integral for business.

Enterprise Management 52

Enterprise Management Paid Search Agency Work Management Marketing Automation Services 52

Hubspot

SEPTEMBER 30, 2014

If appealing to the mainstream factored into either site’s growth plan, it could be time to consider Plan B. No such plan is required for BitTorrent. Talk about a turnabout for a brand that was once so associated with illegal file-sharing that it blogged in late 2012, “Does BitTorrent = Piracy?”

Peer-to-peer 28

Peer-to-peer Work Management Bundling Marketing Management 28

B2B Marketing Traction

JUNE 16, 2015

You wrote the plan. In the two years from 2012 to 2014, millennials became the biggest researchers of business-to-business purchases. In 2012 millennials made up 27% of B2B purchasers. That means you need a different marketing approach. That’s an increase from 46% in 2012. You did the research.

B2B Marketing 100

B2B Marketing Planning B2B B to B 100

Webbiquity

FEBRUARY 10, 2015

Or have too many social media marketing statistics.” Image credit: Business 2 Community. How effective is social media in comparison to other digital marketing channels? How does B2B social media marketing differ in effectiveness from B2C use? 54% of B2B marketers said they have generated leads from social media. (

Paid Content 50

Paid Content Statistics Social Media Paid Search Agency 50

Adobe Experience Cloud Blog

JUNE 24, 2013

It seems fitting to commemorate the occasion by revisiting our very first post, “ Modern B2B Marketing Defined ”, and commenting on what’s changed – and what hasn’t – since August 8, 2006. It’s our job as marketers to adapt. Marketing can’t get away with not being accountable (fortunately CMOs can prove impact).

Resource Management 48

Resource Management Work Management Marketing Management Marketing Budget 48

Hubspot

MAY 17, 2012

A crash course when it comes to what marketing students actually need to know to enter the real world of marketing. in Marketing" does more for fantastic graduation photos than it does for fantastic post-grad jobs. The sad truth is that most marketing students aren't adequately prepared for the real world. Academics.

Paid Search Agency 28

Paid Search Agency Planning Advertising Agencies Work Management 28

Hubspot

MAY 10, 2012

It's easy to think of ways to use social media for B2C marketing. But many B2B marketers, while noting the importance of social media, have still struggled to find their footing in the social media marketing game. LinkedIn for B2B Marketers. Check out these ways you can use LinkedIn in your B2B marketing!

Social Networks 28

Social Networks Network Marketing Paid Content Social Marketing 28