The Lead Agency

MARCH 24, 2017

Business-to-business marketing (or B2B marketing, as it is often called) involves the sale of one company’s product or service to another company. Here’s the top 5 myths revealed in the findings which every B2B marketer should know: MYTH 1: Millennials aren’t making B2B business decisions.

B2B Marketing 69

B2B Marketing Planning B2B Paid Search Agency 69

ViewPoint

JULY 26, 2012

Click to start video at this point — Asked about was has or hasn’t happened in 2012 in sales and marketing that is surprising, Tony notes both positive and lagging developments. It’s almost like we put our heads in the sand when you think about the way we behave as business people vs. mobile in our personal lives.

Demand 120

Demand Enterprise Management Work Management Marketing Management 120

Biznology

APRIL 29, 2013

E-commerce opportunity is evolving fast, but only 25% of B2B marketers are taking advantage of it, according to a 2012 Oracle study. But with the new functionality now available, just about any business marketer can find ways to reduce selling expense and attract new customers by integrating e-commerce into their go-to-market strategies.

B2B Marketing 80

B2B Marketing Work Management Marketing Management Paid Search Agency 80

markempa

JUNE 10, 2013

So, in the MarketingSherpa 2012 Lead Generation Benchmark Report , we asked…. In a business-to-business setting, I make a few hundred cold calls myself. But email is just one channel for testing value proposition. Q: Which methods have been the most effective at testing your value proposition? Select up to three responses.

Lead Generation 120

Lead Generation Cold Calling Lead Scoring Lead Ranking 120

B2B Marketing Traction

APRIL 28, 2014

Some business to business (B2B) marketers are still hesitant about investing in social media. They may view social media as a business to consumer (B2C) activity or they think that their target audience isn’t on social media. Here is why they are wrong.

Social Media 100

Social Media Social Marketing B2B Marketing Marketing Strategy 100

Tony Zambito

JANUARY 25, 2012

In the business-to-business world, the quest to connect with decision-makers has been and most likely will continue to be the main challenge confronting B2B leaders. One Thing That Can Get You From Here to There in 2012 and Beyond (buyerology.com). B2B Buying Process Today © All rights reserved by Kenny Madden. Related articles.

Buyer Personas 100

Buyer Personas B2B Allocation Peer-to-peer 100

ANNUITAS

MARCH 20, 2014

Marketing has more software available today than any other business function in the history of computing @chiefmartec #marketingopssummit. RT @megheuer 100 marketing tech companies in 2011; 350 in 2012; 950+ in 2014; Massive growth & complexity via @chiefmartec #marketingopssummit.

Work Management 100

Work Management Marketing Management Marketing Automation Services Demand Generation 100

Marketing Insider Group

SEPTEMBER 4, 2012

Content Strategy and Content Marketing may be the marketing buzz words of 2012 but their meaning is still debated by many in our industry. To meet the needs of today’s buyers, we need dynamic content destinations that deliver educational, helpful and rewarding experiences to meet the needs of our buyers’ earliest questions.

Content Marketing 100

Content Marketing Advertising Agencies Planning Paid Search Agency 100

Tony Zambito

MAY 20, 2012

The State of Buyer Personas 2012. Today, in 2012, the understanding of this methodology is unevenly understood yet buyer personas are evolving into a more sophisticated modeling tool being used by marketing and sales organizations.

Buyer Personas 100

Buyer Personas Lead Ranking Demand Generation Agencies Ideal Customer Profiles 100

Tony Zambito

JANUARY 30, 2012

One Thing That Can Get You From Here to There in 2012 and Beyond (buyerology.com). Enabling a promising future for how B2B organizations can reinvent strategizing and planning – and when doing so, they do so with the buyer at the center. Follow @tonyzambito. Related articles.

Lead Ranking 100

Lead Ranking B2B Peer-to-peer B2B Sales 100

KEO Marketing

FEBRUARY 29, 2016

February 29, 2016 – KEO Marketing ( www.keomarketing.com ), a full-service business-to-business (B2B) marketing agency, has announced that the Human Rights Campaign has renamed its Arizona Individual Equality Award in Sheila Kloefkorn’s honor. KEO Marketing is a leading business to business (B2B) marketing agency.

Campaigns 48

Campaigns Advertising Agencies Paid Search Agency Mobile Advertising 48

KoMarketing Associates

MAY 31, 2012

So what’s a marketer to do? Identify solutions and figure out ways to execute them.

Social Media 120

Social Media Media Work Management Marketing Management 120

Sprout Social

JANUARY 16, 2020

Arguably one of the best examples requires us to rewind to 2012 with Dollar Shave Club’s “Our Blades are F ing Great” campaign. Although viral messages and content vary wildly from business to business, there are three distinct elements that most campaigns share. What are some notable viral marketing examples? Good question!

Viral Marketing 106

Viral Marketing Work Management Planning Paid Search Agency 106

Online Marketing Institute

NOVEMBER 28, 2012

MediaNext 2012. 11/27/2012 -15:36 PM. Business-to-business marketers are underutilizing social media and its potential, according to new data from Eloqua , a marketing automation company. 2012 Eddies and Ozzies Winners Have Been Announced. © 2012 Red 7 Media, LLC. Video Center. Browse Issues.

B to B 40

B to B Paid Content Social Media CMS Development 40

Tony Zambito

FEBRUARY 10, 2012

One Thing That Can Get You From Here to There in 2012 and Beyond (buyerology.com). Eric Got Me Thinking About The Next Buyer Revolution (buyerology.com). 5 Ways New Buyer Behaviors Are Impacting B2B Sales (buyerology.com). Predictive Buyer Modeling Is Changing the Future of B2B (buyerology.com).

Lead Ranking 100

Lead Ranking B2B Marketing Buyer Personas B2B 100

Nudge.ai

SEPTEMBER 7, 2017

Woods and Teshima came up with the idea on the plane ride back from a meeting surrounding their exit from Eloqua, a marketing automation software company they built in Toronto before filing for an Initial Public Offering and selling the company to Oracle for $957 million in 2012.

Marketing AI 28

Marketing AI Eloqua Marketing Automation Services Startups 28

MLT Creative

FEBRUARY 6, 2012

WEEK OF JANUARY 30-FEBRUARY 3, 2012. The marketing buzz surrounding the Super Bowl holds several lessons for business-to-business marketers. The business-to-business sales cycle is shortening in concert with shrinking deal sizes, according to a MarketingSherpa study. HeinzMarketing.com.

Tactics 40

Tactics B2B Marketing B2B Paid Search Agency 40

Contently

APRIL 28, 2016

It’s not actually business to business, but it’s person to person,” Andrew McNamee, VP of Barclaycard’s digital strategy, wrote in July. “If If you treat your entire content strategy like you’re speaking to a business, then you’re probably going about this in the wrong way.”

Class 60

Class Paid Search Agency Companies Allocation 60

MLT Creative

MARCH 2, 2012

WEEK OF FEBRUARY 27 - MARCH 2, 2012. Business-to-business newsletters earned higher conversion rates on several benchmarks, compared with their e-mail marketing efforts, than B2C counterparts, according to an Econsultancy/Email Experience Council study. Top tactics for a crisis-proof B2B lead generation strategy. MLT Creative.

Mobile Marketing 40

Mobile Marketing B2B Marketing Social Marketing B2B 40

Versium

AUGUST 14, 2018

Versium on Tuesday announced a partnership with LiveRamp , an Axiom company, to launch artificial intelligence-powered B2B audience segments,as part of a new business-to-business data management platform. Customers of Versium’s AI-powered solutions include Microsoft and T-Mobile. What Versium Offers.

Enterprise Management 40

Enterprise Management Marketing AI Work Management Marketing Management 40

Versium

AUGUST 14, 2018

Versium on Tuesday announced a partnership with LiveRamp , an Axiom company, to launch artificial intelligence-powered B2B audience segments,as part of a new business-to-business data management platform. Customers of Versium’s AI-powered solutions include Microsoft and T-Mobile. What Versium Offers.

Enterprise Management 40

Enterprise Management Marketing AI Work Management Marketing Management 40

MLT Creative

JANUARY 20, 2012

Big ideas that will transform B2B marketing in 2012. The tablet computer craze should reach enterprise solutions for business-to-business marketing soon, while social tools will become a more fundamental part of an organization's structure, according to this list of B2B trends for the year. MarketingSherpa.

B2B Marketing 40

B2B Marketing B2B B2B Thought Leadership BtoB 40

MLT Creative

JANUARY 31, 2012

This is largely because it can be difficult to see how social media plays into the larger business-to-business (B2B) marketing strategy. Acccording to a Forrester report released in March 2011, 30 percent of global manufacturers intended to increase social media investments in 2012. That, however, appears to be changing.

Social Media 40

Social Media Top of Funnel Media B2B Thought Leadership 40

Hubspot

SEPTEMBER 30, 2014

Talk about a turnabout for a brand that was once so associated with illegal file-sharing that it blogged in late 2012, “Does BitTorrent = Piracy?” ” (Spoiler: The answer it gave was, “No.”). Turning Around BitTorrent''s Reputation. And that’s exactly the point.

Peer-to-peer 28

Peer-to-peer Work Management Bundling Marketing Management 28

accelerate agency

OCTOBER 14, 2021

Image Source Types of SaaS companies: B2B & B2C Software providers offer different types of SaaS , from business to business ( B2B SaaS ) to business to consumer (B2C Saas) solutions. Used by companies like Apple, Uber, and Nike, it has grown exponentially since founded in 2012.

Enterprise Management 52

Enterprise Management Paid Search Agency Work Management Marketing Automation Services 52

accelerate agency

OCTOBER 14, 2021

Software providers offer different types of SaaS , from business to business ( B2B SaaS ) to business to consumer (B2C Saas) solutions. . Used by companies like Apple, Uber, and Nike, it has grown exponentially since founded in 2012. As more businesses seek to automate day-to-day processes, Typeform will be one to watch.

Enterprise Management 52

Enterprise Management Paid Search Agency Work Management Marketing Automation Services 52

Buzz Marketing for Technology

FEBRUARY 12, 2014

According to data from a December 2012 study conducted by eConsultancy, nearly 70 percent of client-side marketers described their experience level with responsive design as “average” or better, and more than half of that group described their companies as “ahead of the curve” or “state of the art” when it came to the design technique.

Design 100

Design Advertising Agencies Mobile Advertising Paid Search Agency 100

B2B Marketing Traction

JUNE 16, 2015

In the two years from 2012 to 2014, millennials became the biggest researchers of business-to-business purchases. In 2012 millennials made up 27% of B2B purchasers. That’s an increase from 46% in 2012. You know where your B2B target audience gets information and how they buy, right? Not so fast.

B2B Marketing 100

B2B Marketing Planning B2B B to B 100

KoMarketing Associates

DECEMBER 22, 2015

It is surprising that in the B2B space emotions instead of pure rational thinking, could drive business to business decisions. Our Favorite Posts & Articles from 2012. How emotion influence B2B buying. Not an article per say but a Twitter update that inspired me. Related Posts. Our Favorite Posts & Articles from 2014.

CTR 120

CTR Lead Scoring Lead Ranking SERP 120

Tony Zambito

FEBRUARY 16, 2012

One Thing That Can Get You From Here to There in 2012 and Beyond (buyerology.com). Predictive Buyer Modeling Is Changing the Future of B2B (buyerology.com). Boost Demand Generation Using Target Ready Buyer Models (buyerology.com).

Top of Funnel 100

Top of Funnel Lead Ranking B2B Sales Marketing Funnels 100

Webbiquity

FEBRUARY 10, 2015

60% of all social media traffic to business to business websites come from Facebook, Twitter, and LinkedIn. Business 2 Community ). 83% of business-to-business marketers use LinkedIn for content marketing. Business 2 Community ). Business 2 Community ). Metrics matter. SteamFeed ). MarketingLand ).

Paid Content 50

Paid Content Statistics Social Media Paid Search Agency 50

Adobe Experience Cloud Blog

JUNE 24, 2013

Litmus reports that as of Q2 2012, more emails are opened on mobile devices (42%) than desktop (34%) or web clients (24%). NPD DisplaySearch says there will be more than 700 million smartphone shipments in 2013. StatCounter Global Stats predicts that mobile currently makes up 15% of all internet traffic. One Final Change.

Resource Management 48

Resource Management Work Management Marketing Management Marketing Budget 48

Hubspot

MAY 17, 2012

I'm surprised I was never exposed to such basic acronyms at school, but most businesses are classified this way. B2B = business-to-business. B2C = business-to-consumer. Have any additional tips for 2012's marketing graduates. Cheers to you! and beyond?

Paid Search Agency 28

Paid Search Agency Planning Advertising Agencies Work Management 28

KoMarketing Associates

NOVEMBER 3, 2014

However, the reality is that companies of all sizes are business-to-business-oriented, which means that marketing strategies need to be utilized by every company, no matter the size or level of complexity in their solution offerings. Size Doesn’t Matter.

Online Marketing 120

Online Marketing Work Management Advertising Agencies Marketing Management 120

Hubspot

NOVEMBER 9, 2023

Whether you‘re doing business-to-business (B2B) sales or business-to-consumer (B2C) sales, X can help you reach your audience and showcase your offers. Mark Zuckerberg has only posted on X once since 2012 and he still has more followers than Facebook. A personal brand generates more business than a corporation.

Twitter 66

Twitter Ideal Customer Profiles Ad Exchange Curation 66

Hubspot

JULY 18, 2012

I looked at all articles we've published to this blog during the span of 1 year -- from July 2011 through June 2012. As we mentioned earlier, what any given marketer considers to be link bait is going to vary from business to business, industry to industry, and audience to audience. HubSpot's Link Bait Analysis.

Lead Scoring 28

Lead Scoring Lead Ranking Advertising Agencies Hubspot 28

Hubspot

MAY 10, 2012

For example, we might pull a graph from our 2012 State of Inbound Marketing report, pin it, and then link back to the landing page where the report can be redeemed in order to turn that pin traffic into a lead. — HubSpot (@HubSpot) May 8, 2012. Luckily, you can generate leads from Pinterest, too! Subscribe to the @ HubSpot blog!

Social Networks 28

Social Networks Network Marketing Paid Content Social Marketing 28