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A Disaster Waiting to Happen? Businesses Could Send You Ads on Messenger

Hubspot

Many Messenger users see them when they first reach out to a brand with a question or when they execute a task. That's especially true for those who are already working with limited resources, for whom "building chatbots is a technical skill far out of the realm of possibility," Sellberg continues. Mexico, and Thailand.

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An Introduction to the New Power of Social Media Lead Management

Hubspot

According to SEOmoz's 2012 annual industry survey , 44% of marketers self-professed either “advanced” or “expert” level social media ability. The act of opting in to receive email updates from a company is very similar to, for instance, hitting the ‘Like’ button on a Facebook Page. That has all changed.

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8 Insightful Marketing Predictions for 2013 and Beyond

Hubspot

2013 is on the horizon, so whip out your crystal balls, marketers -- it's time to make some predictions about what's in store for next year. In 2012, the world of marketing underwent some major changes. Marketing emails will become less “batch and blast” and instead more personalized, relevant, and targeted based on real-time data.

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Emails Not Getting Into Your Lists' Inboxes? Try Focusing on Engagement

Hubspot

We decided to carry out an experiment of our own to test out how email engagement affects email deliverability rates. Let’s face it: The way in which email now makes it to the inbox is different than it was a couple of years ago. Email Deliverability 101. To preface, email engagement comes in two basic forms: positive and negative.

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How to Tackle Your 5 Toughest Email Marketing Challenges

Hubspot

In its 2012 Email Marketing Benchmark Report , MarketingSherpa surveyed 2,735 companies and asked them to rank the significance of 12 common email marketing challenges. If you have a really serious problem with deliverability, you might want to redefine your opt-in process to prevent invalid emails from getting on your list.

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“I wanted to be happy now. Not two years from now.”

ConvertKit

Tanya Harris lights up when talking about writing her first blog post about getting the fishy taste out of catfish: “I really enjoyed it. But in 2012, a book changed Tanya’s food life. I don't think anyone read it, but I loved the feeling of creating something. It was fun.’”. No one talks about fun in blogging anymore. Scramble 2 eggs.

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Busting 12 Myths about Marketing Automation Tools

Hinge Marketing

Some automation tools like InfusionSoft can automatically send a piece of direct mail as a postcard, white paper, invitation, or a “handwritten” note and brownies with Send Out Cards. Prospects must opt-in to be tracked, and you can only track their behaviors on your website. However, things have changed.