KoMarketing Associates

SEPTEMBER 18, 2012

As B2B marketers work on refining 2012 strategic marketing initiatives, social media has become a central focus. to the overall marketing mix through performance benchmarks in advertising and brand development initiatives. to the overall marketing mix through performance benchmarks in advertising and brand development initiatives.

BtoB 120

BtoB Social Media Paid Search Agency Media 120

KoMarketing Associates

APRIL 11, 2013

Optify’s 2013 B2B Marketing Benchmark Report. Optify’s annual B2B Marketing Benchmark Report details the performance of the primary sources of traffic to B2B websites, extracted by analyzing over 62 million visits, 215 million pageviews and 350,000 leads from more than 600 small and medium-sized B2B websites.

Marketing Report 120

Marketing Report Research B2B Marketing BtoB 120

NuSpark Consulting

MARCH 17, 2012

Here are links to the specific research studies noted on the Infographic: 2012 B2B Marketing Benchmark Report, Marketing Sherpa, Sponsored by Marketo. Chief Marketer’s 2012 Business-to-Business Lead Generation Survey: Your Best Prospects. BtoB magazine: Emerging Trends in B2B Social Marketing, April 2011.

Lead Generation 100

Lead Generation Trends B2B Marketing Generation 100

ViewPoint

MAY 10, 2012

He is East Coast Bureau Chief for BtoB Magazine. We saw that last year, and it’s bound to accelerate as marketers now have benchmarks. So I think 2012 will see large movement in the direction of both mobile and the analysis of big data.” BtoB Magazine Website: www.btobonline.com. Stay Tuned.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

ViewPoint

MAY 10, 2012

He is East Coast Bureau Chief for BtoB Magazine. We saw that last year, and it’s bound to accelerate as marketers now have benchmarks. So I think 2012 will see large movement in the direction of both mobile and the analysis of big data.” BtoB Magazine Website: www.btobonline.com. Stay Tuned.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

KoMarketing Associates

MARCH 7, 2013

Research from Optify’s 2012 B2B Marketing Benchmark Report supports these statements. While the report reveals that, in 2012, social media as a whole brought in a smaller fraction (5%) of traffic and leads to B2B websites, it shows great potential. Managing Editor for @Biz_Innovations.

Social Media 120

Social Media Ideal Customer Profiles Twitter Profiling 120

MLT Creative

DECEMBER 9, 2011

This week in B2B marketing we're sharing our picks for the most compelling content featuring survey results and B2B marketers' plans for 2012. Three-fifths of those surveyed said they plan to increase spending on content marketing in the next 12 months, according to a benchmark report by Content Marketing Institute and MarketingProfs.

Customer Surveys 40

Customer Surveys B2B Marketing Planning B2B 40