Contently

MARCH 13, 2017

From January 2011 to January 2014, Facebook lost users in the 13–17 and 18–24 year-old demographics, according to a study from digital consultancy iStrategyLabs. Over 22 percent of millennials are partial to Instagram, and nearly 16 percent chose Snapchat as their preferred network. Eventually, the usage gap will close.

Social Networks 110

Social Networks Facebook Emarketing User-Generated Content 110

Everything Technology Marketing

FEBRUARY 19, 2011

One of my recent posts (“ The Top-10 B2B Marketing Trends for 2011 ”) received a lot of great comments. The number one marketing trend for 2011, according to the 17,000 member B2B technology marketing group on LinkedIn, is the increasing integration of social media with traditional marketing tactics to drive qualified leads.

Social Media 100

Social Media Sales Qualified Leads Lead Scoring Lead Ranking 100

Buzz Marketing for Technology

OCTOBER 18, 2013

By providing personalized, relevant and unique content in line with consumers’ likes and dislikes, purchase behaviors and demographic profiles, they’ll increase eyeballs to their online or mobile sites, boost traffic and, most important, drive short-term and long-term sales. What is the demographic profile of your primary customers?

Personalization 100

Personalization Forrester eCommerce Ideal Customer Profiles 100

Martech

MAY 13, 2022

eMarketer estimates that US adults spend about 90% of their mobile usage time with apps versus mobile browsers. At the start of 2021, 97% of Americans owned a cell phone of some kind, with 85% owning a smartphone, up from 35% in 2011, according to a Pew Research Center report. Mobile app marketing. People love their mobile apps.

Mobile Marketing 122

Mobile Marketing Work Management Marketing Automation Services Marketing Management 122

Contently

JUNE 3, 2016

While manufacturers may be worried about the slowdown, the reality is that it’s more a result of an incredibly fast sea-change in global communications that demographically couldn’t be sustained. Mobile year-over-year growth peaked between 2010-2011 as did ad spend.

Internet Marketing 60

Internet Marketing Marketing Report Trends Paid Search Agency 60

TrustRadius Marketing

AUGUST 21, 2018

The adoption of mobile device usage since 2011 is nothing short of a revolution. This is up from 35% in 2011. Wide mobile adoption crosses multiple demographics. An eMarketer report on B2B Mobile Marketing states that B2B buyers expect to have a seamless mobile experience comparable to their offline engagement.

Marketing Attribution 40

Marketing Attribution Ideal Customer Profiles B2B Mobile Advertising 40

Hubspot

JANUARY 25, 2012

E-reader ownership even rebounded from its decline in August 2011 to 9% from 12% in May , due to the release of cheaper ebook reader alternatives like the Barnes & Noble Nook and Amazon's Kindle Fire. Who Owns Tablets and E-Readers? So, significantly more people own tablets and e-readers in 2012. Who are these people?

Emarketing 28

Emarketing Buyer Personas Mobile Marketing Demographics 28