From a Challenging Marketing Past to the Most Promising Marketing Future: Top Takeaways from the 2011 B2B Roundtable Webinars
markempa
DECEMBER 29, 2011
“Some of the leading companies today are really focusing on this idea of managing and bringing marketing sales together, in a more effective way, now that they’ve solved some of the tactical problems. ”. Paul explains how here: The Future of Marketing: The Evolution from Demand Generation to Revenue Performance Management.
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