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How to Define & Measure Social KPIs – Part -1

Valasys

It was acquired by Twitter on Jul 5, 2011, & powers social features for companies including The New York Times, SlideShare, Automattic & more. Click-Through-Rate (CTR): The Click-Through-Rate (CTR) is the total number of clicks on the posts divided by the total impressions & the fraction multiplied by 100.

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Mobile Facebook Ads Generate 13X More Clicks Than Desktop Ads [Data]

Hubspot

Now take a look at the data for desktop Sponsored Stories, which generate a 0.588% CTR at $0.63 This translates to 1.93x the CTR for mobile Sponsored Stories than desktop Sponsored Stories -- and not at a huge cost. Spruce Media indicated to MediaPost that its testing with mobile-only Sponsored Stories have generated CTRs ranging from.8%

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One Third of U.S. Online Ads Now Served By Facebook

Hubspot

internet users in the first quarter of 2011. Instead, online marketers need to focus on click-through rates (CTR) and ultimately, lead and sale conversions. The massive volume of impressions has caused CTRs to decline. In 2010, Facebook ad CTRs were at.05% According to comScore, 1.1 trillion ads were served to U.S.

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6 Tactics For Overcoming The High Cost Of Clicks In B2B PPC

Online Marketing Institute

In the last MarketingSherpa Search Marketing Benchmark Guide (2009), data indicated that the average CPC for B2B lead generation efforts was $3.33, vs. $0.78 I personally have seen B2B CPC rates vary wildly based on industry and the competitiveness and length of the keyword. for B2C retailers and $1.93 for B2C lead generators.

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Social Media Marketing Terms You Need to Know

ClearVoice

Click-Through Rate – A click-through rate (CTR) tracks how many times your audience clicks your ad on a platform. Snapchat – Launched in 2011, Snapchat is a mobile app used for photo, video, and message sharing. Cost Per Click – Cost per click (CPC) is the associated cost for an advertiser’s objective request.

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40 (of the) Best SEO Guide, Tips and Insights of 2011 (So Far)

Webbiquity

4 Reasons Why SEO is Underfunded by Search Engine Watch Noting that “Google has confirmed that CPC costs are trending above inflation year over year. ” Optify found that, actually, “The CTR of result 11 (top of page two) is actually greater than result 10 (bottom of page one).”

SEO 100
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17 (of the) Best AdWords and SEM Guides of 2011

Webbiquity

2 Little Known Ways To Increasing CTR And Quality Score by Certified Knowledge. Alistair Dent explains what you’ll need to set up a system to optimize keyword bids in your paid search campaigns, and helpfully defines relevant terms like cost per conversion (CPC): “CPC = Average Order Value x CoS x Conversion Rate.”

Adwords 100