2011, CPC, CTR and SEM - B2B Marketing Zone

6 Tactics For Overcoming The High Cost Of Clicks In B2B PPC

Online Marketing Institute

DECEMBER 23, 2010

Home Members Only News Features Columns SEM SEO PPC Social Media How To Google & Search First Time Here? In the last MarketingSherpa Search Marketing Benchmark Guide (2009), data indicated that the average CPC for B2B lead generation efforts was $3.33, vs. $0.78 for B2C retailers and $1.93 for B2C lead generators.

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17 (of the) Best AdWords and SEM Guides of 2011

Webbiquity

MARCH 14, 2012

Discover the answers to these questions and many more here in 17 of the best AdWords and SEM guides of the past year. 2 Little Known Ways To Increasing CTR And Quality Score by Certified Knowledge. Increase the click-through rate on paid search ads? Understand Google AdWords quality scores? Optimize landing pages for conversions?

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B2B Marketing Zone

6 Tactics For Overcoming The High Cost Of Clicks In B2B PPC

17 (of the) Best AdWords and SEM Guides of 2011

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