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5 Prevalent B2B Marketing Myths to Abandon in 2020

Circle Studio

As firms look to optimize their marketing efforts in 2020, it’s imperative that business-to-business (B2B) marketers are laser focused on doing what is most likely to drive growth and make an impact. Here are five to consider: Myth 1: B2C marketing has little relevance in B2B. Myth 3: Marketing technology is a magic wand.

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Convertr look to provide integration in an increasingly crowded martech ecosystem

ClickZ

30-second summary: Convertr is an API-first data routing and optimization platform, which was launched in 2011 by entrepreneur Emma Bowkett. I have noticed a trend that business-to-business (B2B) and business-to-customer (B2C) is somewhat merging in terms of how marketers start to think about attracting the right type of lead.

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Forget B2B vs. B2C – Long Live B2P Sales & Marketing

Zoominfo

A majority of modern businesses fall into one of two categories: B2C (business-to-consumer) or B2B (business-to-business). For decades, such denominations have ruled the business world. What is B2P (business-to-person)? Keep reading! Here’s an example.

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Notes from the Marketing Operations Executive Summit 2014

ANNUITAS

Marketing has more software available today than any other business function in the history of computing @chiefmartec #marketingopssummit. RT @megheuer 100 marketing tech companies in 2011; 350 in 2012; 950+ in 2014; Massive growth & complexity via @chiefmartec #marketingopssummit. All have their own pain #marketingopssummit.

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Forget B2B vs. B2C: Long Live B2P Sales & Marketing

Zoominfo

A majority of modern businesses fall into one of two categories: B2C (business-to-consumer) or B2B (business-to-business). For decades, such denominations have ruled the business world. What Is B2P (Business-To-Person)? Keep reading! Here’s an example.

B2B Sales 100
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The Pond Just Got More Crowded: Google, Salesforce.com and Sequoia Invest in HubSpot

Customer Experience Matrix

It’s selling to small and mid-size companies and business-to-business marketers, who are just dipping their toes into marketing automation. But HubSpot plays in a different pond, where the frogs are more numerous and much livelier.

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What is a SaaS Company? Top 20 SaaS Companies Killing It in 2022

accelerate agency

The SaaS business model How SaaS differs from traditional software Types of SaaS companies: B2B & B2C Why businesses use SaaS Stages of a SaaS company Top 20 SaaS companies of 2022 Top 6 SaaS companies to work for FAQ about SaaS Getting started with a SaaS company What is a SaaS company?