Manufacturer Successfully Uses a B2C Online Marketing Tactic
Industrial Marketing Today
JULY 25, 2011
I’m sure by now you’ve read or heard enough about how the lines are merging between Business-to-Business (B2B) and Business-to-Consumer (B2C) marketing. IMO, the decision making process is more complex and there are many more stakeholders involved in industrial and B2B purchases but it still boils down to people doing business with people. It is highly intuitive and very simple to use.