Chart: Groupon, LinkedIn & The Blurring of B2C and B2B Marketing

Modern Marketing

Both companies cater simultaneously to consumers (B2C) and businesses (B2B). It occurred to me it would be interesting to see how online activity, or digital body language , differs between companies that are either B2B or B2C.

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Feeling for the Elephant: 4 Lessons from the Content Marketing Summit

Modern Marketing

A number of blind men each have the opportunity to inspect an elephant. To get the full idea of an elephant you’d have to combine all of the blind descriptions into one, big, woolly whole. To some, content feels like a PR campaign. by Alexandra Fisher | Tweet this.

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7 reasons why social media success has nothing to do with social media

Chris Koch

This week I was asked to speak on a panel about social media to a group of B2B marketers in financial services. But when the panel was over, I realized something scary: Most of the success factors we wound up talking about had nothing to do with social media. They had to do with other things that companies have to do before they can successfully engage in social media. But I talk to them all the time and I know that’s not the case for most of them.

Manufacturer Successfully Uses a B2C Online Marketing Tactic

Industrial Marketing Today

I’m sure by now you’ve read or heard enough about how the lines are merging between Business-to-Business (B2B) and Business-to-Consumer (B2C) marketing. IMO, the decision making process is more complex and there are many more stakeholders involved in industrial and B2B purchases but it still boils down to people doing business with people. It is highly intuitive and very simple to use.

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4 Reasons Why Facebook Stinks for B2B Marketing

Chris Koch

Seemed a bit harsh, but I had to admit that I had been harboring my own doubts about the value of Facebook for B2B for a long time. There are just too many people passing through those turnstiles not to put up a sign somewhere. So I think B2B businesses should have a Facebook page that shares whatever content the company is already producing. Much of what works on Facebook seems to fall into two camps: Charity. Is it any wonder that B2C marketing techniques dominate?

What's missing from your social media playbook?

Biznology

Some people think that B2B and B2C social media are very different. But one thing people often see as the hallmark of B2B social media is actually useful in some B2C situations as well. But I want to tell you that many businesses need this technique no matter who their customers are.

6 lessons on how NOT to market to customers

Chris Koch

Here’s the kind of pressure that social media puts on us: After not posting anything to my blog in nearly six weeks, I feel compelled to offer an explanation. Social media are like a school of sharks; keep moving forward or sink lifelessly to the bottom. I broke my hip about four weeks ago (my bike slid from underneath me on a rainy morning on my way to work). I thought drugs were supposed to prevent that sort of thing.). You’re going to be going to surgery.

The crisis of buyer information in B2B and how to fix it

Chris Koch

Could it really be that someone I knew was trying to get hold of me? So, like a fool, I finally called back (the iPhone makes it so easy to do!). With the kind of maddening irony that makes me flash on doing capital punishment-inducing physical harm to a fellow human, I heard a recorded voice say, “Thanks for calling back. If you would like us to stop calling you press…”. You should have seen what they did to doddering seniors’ life savings via the telephone.

7 reasons why social media success has nothing to do with social media

Chris Koch

This week I was asked to speak on a panel about social media to a group of B2B marketers in financial services. But when the panel was over, I realized something scary: Most of the success factors we wound up talking about had nothing to do with social media. They had to do with other things that companies have to do before they can successfully engage in social media. But I talk to them all the time and I know that’s not the case for most of them.

How B2B and B2C Marketing Are Different

Paul Gillin

My fourth book, Social Marketing to the Business Customer , came out this week. While the purpose of this e-mail is ultimately to convince you to buy it, I hope to also impart some insight I gained from immersing myself in business-to-business social marketing for six months.

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Forget B2B vs. B2C – Long Live B2P Sales & Marketing

Zoominfo

A majority of modern businesses fall into one of two categories: B2C (business-to-consumer) or B2B (business-to-business). For decades, such denominations have ruled the business world. Enter, B2P (business-to-person) sales and marketing.

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B2B Marketers: 10 Ways to Juice Your Facebook Fan Page

Modern Marketing

If you have, and if you are anything like me, I’m sure it took a while to shake off the depression. But it doesn’t have to be that way. You don’t have to sell high-fructose foods or video games to amass a meaningful Facebook fandom.

Jay Baer Exposes 4 Common B2B Social Media Mistakes

Modern Marketing

And this week, at the MarketingSherpa B2B Summit 2011, he set out to destroy seven of the most common B2B social media myths. Sounds obvious, but it needs to be said. Too many B2B marketers assume their customers don’t use social media, or don’t use it to gather intelligence.

Chart: The Holidays are Hot for B2B

Modern Marketing

by Jesse Noyes | Tweet this Think B2C has the corner on holiday marketing? It makes sense that B2C companies push out more emails and see greater page views during the holiday season than their B2B counterparts. B2B brands should do their best to take advantage of this movement.

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How To Shorten The B2B Buyer Cycle With Landing Pages

Marketing Insider Group

The curious and cautious B2B buyers B2B buyers are curious about how a product can make life easier and business better; however, they are also more cautious when making purchases because a mistake can be costly both for the company and their career. Click here to cancel reply.

How To Shorten The B2B Buyer Cycle With Landing Pages

Marketing Insider Group

The curious and cautious B2B buyers B2B buyers are curious about how a product can make life easier and business better; however, they are also more cautious when making purchases because a mistake can be costly both for the company and their career. Click here to cancel reply.

What End-of-Year Purchasing Behavior Means to B2B Marketing & Sales Reps [Chart]

Modern Marketing

If you are like me, you like to curl up and watch Dick Clark’s seasoned face as the ball drops, and reflect on the year that it has been. Jersey Shore went back to their roots, Rebecca Black taught us the days of the week, and I began Shufflin’ every day.

The Pond Just Got More Crowded: Google, Salesforce.com and Sequoia Invest in HubSpot

Customer Experience Matrix

This could be a real game-changer in the small business marketing automation landscape. It’s selling to small and mid-size companies and business-to-business marketers, who are just dipping their toes into marketing automation.

Twitter Adds Brand Pages. The Brand Pages War Gets Bigger.

Modern Marketing

Twitter brand pages hinge mainly on two elements: A branded header marketers can use to more prominently promote their logos and taglines; The ability to promote a particular tweet at the top of a brand’s timeline, which can contain an embedded video or photo. The open question is whether the long awaited brand pages will provide the firepower Twitter needs to compete with Facebook, LinkedIn and even Google+ for businesses’ attention.

3 Steps for Writing Killer Business Awards Submissions

Modern Marketing

Business awards are an essential element of PR programs today. Companies submit for industry awards in an effort to increase both relevance and validation. Prospects researching your company for further information will come across the business awards collected and know that they are literally choosing a winner. It’s up to marketing and PR to craft an awards entry that proves to a judging panel why their company is deserving.

An interview with Stephen Cheliotis: CEO, Centre for Brand Analysis

Savanta

It’s pretty clear to me through my work on Business Superbrands that branding is becoming more important in many b2b categories. That said there is still a battle for marketeers working in business-to-business to convince some of their peers that it’s important, but I think for most there is a feeling that they’re starting to win that battle. In Business Superbrands we look for three core factors, namely quality, reliability and distinction.

Do QR codes have a role in B2B marketing?

MLT Creative

I keep seeing QR codes popping up all over in the B2C community – on transit station posters, fast food tray liners, contests and billboards. They seem to be the latest thing in print media and a good way to increase customer involvement.

What Can We Learn from 7 Awesome Corporate Blogs?

delicious b2bmarketing

By Cameron Chapman on Oct 8, 2010 11 Comments Share Tweet Share A winning corporate blog can bring new traffic to your website and added attention to your company. It adds value to new and existing customers, and can make you stand out from your competitors.

How Facebook Factors Into Lead Generation [Data]

Hubspot

HubSpot's latest research takes a look at real data from 4,000 businesses -- all HubSpot customers -- and reveals how they successfully generate traffic and leads. The data shows that: Businesses with 501 to 1,000 Facebook fans generated 4 times more leads than those with 1 to 25 fans.

Content is King in B2B Marketing, but Customers are the Power Behind the Throne

MLT Creative

CRM tools like Salesforce , Sugar , SAP CRM and others have made it easier to integrate marketing automation with sales opportunities among a company’s current customers, in addition to nurturing leads from non-customers. All of this automation creates the opportunity to lower the silos between marketing and sales, but your plans will be built on a weak foundation if you don’t have a company-wide culture centered on your customers.

B2B Marketing Best Practices with @Mvolpe [@InboundNow #12]

Hubspot

Mike is the Vice President of Marketing and an expert when it comes to B2B Marketing. For the full transcript and audio from the show head here: Business to Business (B2B) Marketing Best Practices with Mike Volpe. Major Differences Between B2B and B2C.

B2B Marketing Gets Social Spotlight With LinkedIn IPO

MLT Creative

Ever since the recent LinkedIn IPO catapulted the business social-networking platform into the financial stratosphere, B2B marketing has emerged from the shadows of its flashy, highly funded B2C counterpart. According to Russell Glass of Bizo, LinkedIn is propelling B2B marketers' visibility with its evolved, sexy -- and rich -- social network. billion, LinkedIn is poised to bring social media networking to the forefront of business-to-business marketing conversations.

B2B is Dead – Long Live B2P

DiscoverOrg

B2B vs B2C vs B2P. The terms B2C (business-to-consumer) and B2B (business-to-business) are essential, elementary for a person beginning the journey into the professional world. Consumers generally evolve and conform to the “beat of the brand drum.”.

5 Prevalent B2B Marketing Myths to Abandon in 2020

Circle Studio

As firms look to optimize their marketing efforts in 2020, it’s imperative that business-to-business (B2B) marketers are laser focused on doing what is most likely to drive growth and make an impact. Just as many great minds once thought the world was flat, there are plenty of B2B marketing misconceptions that are widely held and need to be abandoned in 2020. Here are five to consider: Myth 1: B2C marketing has little relevance in B2B.

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Q&A with Interact Keynote Speaker Hugh Herr

Modern Marketing

by Steve Olenski | Tweet this Those attending Interact 2014 in San Francisco this July 16−18 — and yes, you still have time to register — will be treated to a whole host of entertaining, knowledgeable folks from the world of marketing and beyond. In 2011, Time Magazine coined him the “Leader of the Bionic Age” because of his revolutionary work in the emerging field of Biomechatronics: technology that marries human physiology with electromechanics.

Convertr look to provide integration in an increasingly crowded martech ecosystem

ClickZ

30-second summary: Convertr is an API-first data routing and optimization platform, which was launched in 2011 by entrepreneur Emma Bowkett. Convertr is looking to advance its integration and workflow capabilities. This will allow their customers to better connect and manage data points across their tech stack. . One company looking to help marketers do just that is Convertr. We need to think about the human element.

What’s the next big idea in B2B?

MLT Creative

As I was pondering this topic the other day, it occurred to me to Google “B2B predictions” to see what others may have said on the subject. There were many articles from this time last year full of insightful predictions for 2010, and a few recent ones for 2011.

15 B2B Marketing Books You Need to Read

Directive Agency

The best B2B marketers are always looking to improve their craft and hone their skills, which is why the following fifteen B2B marketing books are required reading for any marketer looking to create and foster lasting inter-business relationships. Good to Great by Jim Collins .

The 4 Most Common Mistakes in B2B Content Marketing

Marketing Insider Group

The days of sending a list of contacts to sales is over. To sales, they are a waste of time. Inbound marketeering requires 2 simple things: First you need to be found and that requires the basic techniques of understanding how prospects search and the keywords they use.

What is a Marketing Technology Stack? Definitions, Stats and Examples.

SnapApp

In this post, we’ll not only answer that question, but also take a look at why marketers are investing more in the stack, and look at common frameworks and examples to get you going. . . Check out our post 47 Tools and Resources to Build a Ridiculously Powerful Content Tech Stack.

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17 Compelling and Highly Usable B2B Marketing Statistics

delicious b2bmarketing

This is set to reach 12% by 2013 Source : AMR International B2B Online Marketing Assessment and Forecast to 2013 US business-to-business (B2B) advertising and marketing spending will increase by 0.8% We renamed the account and forgot to update the site.

B2B marketers are stumbling in the dark

delicious b2bmarketing

Theres a never-ending dialogue about the difference between B2B and B2C marketing. But one thing does seem annoyingly true of B2B marketing departments compared to their consumer peers: B2B departments dont learn. Or (God forbid) its down to the calibre of the average B2B marketer.

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