2010, Peer-to-peer, PPC and Resources

Finding The Time To Tweet or Blog?

Marketing Insider Group

DECEMBER 9, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 9, 2010 9 Subscribe Finding The Time To Tweet or Blog? It’s “built in&# because it is important.

Peer-to-peer

Peer-to-peer B2B Thought Leadership Paid Search Agency Social Media

Whatever Happened To The Business Case

Marketing Insider Group

DECEMBER 14, 2010

It wasn’t inspired by anything other than the main challenges of my peers across the diverse world of corporate B2B Marketing. And fields overflowing with the weeds of bad ideas grown from the seeds of false assumptions… A couple of months ago I experimented with a blog rant on Whatever Happened To Marketing Strategy.

Business

Business Peer-to-peer Web 2.0 Customer Satisfaction

The Power of Return On Marketing Investment Calculations

Online Marketing Institute

NOVEMBER 8, 2010

Yahoo’s PPC ROI Calculator. Application: Simple PPC (Pay-per-click campaigns) calculator, but limited to B2C businesses. Application: Same limitations as Yahoo’s PPC ROI calculator, but this calculator is a little more detailed, showing a matrix of results for different CPC (Cost-per-click) rates. Why is this so?

ROMI

ROMI Budget Programs Cost Per Click Marketing Budget

Webinars

Scan to Success: How to Leverage QR Codes for Offline and Online Marketing Power

MORE WEBINARS

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

APRIL 28, 2010

In Search of Mass Influencers In a fascinating new Forrester Research study about online peer influence, Augie Ray and Josh Bernoff determine that consumers generated more than 500 billion online impressions about products and services in 2009. million followers on Twitter? Fly more miles, get priority seating on an airline. population.

Social Media

Social Media Media Webinar Metrics Marketing & Strategy

Social Media is the Servant of Strategy, Not the Master

Convince & Convert

JULY 14, 2010

His ramblings can be found at www.membershipjedi.com This post is a compilation of ideas born out of Jay’s post “ Why You’re the Key to Social Media Success ” in which he succinctly describes one of the biggest obstacles facing organization’s pursuit of social media effectiveness – corporate culture. Why ignore it?

Social Media

Social Media Webinar Metrics Media Marketing & Strategy

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

SEPTEMBER 21, 2010

She specializes in social media strategies that lead to actionable plans to achieve real world objectives. I’ve spent a lot of time working with various social media monitoring tools and I’ve whittled my list of favorites down to two or three. First – What are the objectives? What questions are you trying to answer?

Social Media

Social Media Media Paid Content Work Management

Content SEO

Online Marketing Institute

MAY 18, 2010

When assessing B2B client resources for optimization, most marketers focus on web pages and increasingly, digital assets and social media content. When assessing B2B client resources for optimization, most marketers focus on web pages and increasingly, digital assets and social media content. How many off site? How many off site?

SEO

SEO Top of Funnel AIDA Digital Asset Management

26 A/B Testing Examples to Inspire Your Next Test

Convert

JANUARY 31, 2022

You’ll end up wasting resources testing something that doesn’t work with your unique business model, audience, and brand. So, whether the elements and solutions come from the DTC or B2B industry, or were used in a PPC campaign or email newsletter, if you track the uplifts and results, you’ll be able to see patterns. and turn up blank.

Examples

Examples Landing Pages Click Rate Top of Funnel

The Impact of AI on Experimentation: How Are Real Optimizers Using Artificial Intelligence to Test and Learn?

Convert

APRIL 25, 2023

Here are 3 examples from peer reviewed research to shed light on the variance: “Artificial intelligence is the study of how to make computers do things that, at the moment, people do better” (Russell & Norvig, 2016, p. The casual mention of AI has been around for decades. No definition = no ceiling on what’s fair game!

Marketing AI

Marketing AI Optimization Multivariate analysis Marketing Automation Services

How To Align Marketing With Sales

Marketing Insider Group

SEPTEMBER 30, 2010

If you are asking if we need to align with sales, go find a new profession. If you think marketing is much more important than sales, update your resume. If you think marketing objectives are about something other than sales, then it’s time to start networking. This week alone, there have been 3 popular media articles on this issue.

Sales Management

Sales Management Top of Funnel Planning Paid Search Agency

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

FEBRUARY 9, 2010

world-wide shows that just 25% of respondents said their friends and peers are credible sources of information about companies – a decline of 20% since a similar analysis in 2008. That’s why brands go to great lengths to humanize themselves on the social Web. A survey of 4,875 adults (500 U.S.) A survey of 4,875 adults (500 U.S.)

Social Media

Social Media Webinar Metrics Media Paid Search Agency

Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2

Webbiquity

FEBRUARY 7, 2012

Reports, surveys, studies and infographics are among the most popular content posted and shared across social networks. We’re all hungry for data. Marketers, we’re told, need to think like publishers. But which networks are most effective for spreading the content produced? How are marketers measuring social media success? hours to 6.3

Paid Content

Paid Content Social Media Statistics Research

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

SEPTEMBER 2, 2010

Family, friends, colleagues. As my co-author Amber Naslund put it once “with social media, my relationships aren’t bound by geography or circumstance.&# Humanity People always slam Twitter for people talking about “what they had for lunch&# but the blending of the personal and professional is very attractive to me. I love change.

Social Media

Social Media Media Webinar Metrics Marketing & Strategy

Is Twitter for Business Even Worth the Trouble | social crm.

Convince & Convert

SEPTEMBER 20, 2010

August 12th, 2010 |Written By: Jay Baer | View Comments Tweet We built our own Frankenstein. August 12th, 2010 |Written By: Jay Baer | View Comments Tweet We built our own Frankenstein. Nobody forced companies to get involved with their customers in this way. There was no law, edict, or pitchfork-wielding band of angry citizens.

Twitter

Twitter CRM Business Paid Search Agency

B2B Marketing Zone

Finding The Time To Tweet or Blog?

Whatever Happened To The Business Case

Webinars

Trending Sources

The Power of Return On Marketing Investment Calculations

Webinars

Convince and Convert Blog: Social Media Strategy and Social Media.

Social Media is the Servant of Strategy, Not the Master

Convince and Convert Blog: Social Media Strategy and Social Media.

Content SEO

26 A/B Testing Examples to Inspire Your Next Test

The Impact of AI on Experimentation: How Are Real Optimizers Using Artificial Intelligence to Test and Learn?

How To Align Marketing With Sales

Convince and Convert Blog: Social Media Strategy and Social Media.

Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2

Convince and Convert Blog: Social Media Strategy and Social Media.

Is Twitter for Business Even Worth the Trouble | social crm.

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