Marketing Insider Group

NOVEMBER 4, 2010

Here’s a great example of how one firm used segmentation to optimize their media spend and increase conversions: Mini Case Study Challenge : A large virtualization company launched a paid search campaign to generate leads for their compliance solutions for the Health Insurance Portability and Accountability Act (HIPPA).

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

Marketing Insider Group

OCTOBER 28, 2010

So why shouldn’t your marketing? We need an always on demand strategy that utilizes an effective inbound marketing approach: optimized website, consistent paid search activity, drip nurture programs and marketing automation. Demand is “always on,&# 24 hours a day, 7 days a week. All rights reserved.

Planning 100

Planning Marketing Plans Work Management Budget Programs 100

Marketing Insider Group

JULY 19, 2010

However, it is difficult for companies to gain inbound responders in large volumes, and too many companies do not have an optimal responder program in place to drive whatever responders they receive to an eventual sale. Continually optimize the content / sites The web is constantly changing, and you need to be able to change with it.

Work Management 100

Work Management Marketing Management Lead Scoring Lead Ranking 100

Marketing Insider Group

MAY 12, 2010

displayed various studies that show that clicks are the preferred method to measure marketing performance. ROI” and “Sales” are the 4 th and 5 th most important metric according to Chief Marketer April 1, 2010 study. Step 5: Optimize. Sometimes we forget the science of marketing to focus on the art. Keep it up.

Lead Generation 100

Lead Generation Sales Management Lead Ranking ROI 100

Marketing Insider Group

OCTOBER 12, 2010

Alignment With Sales The majority of tele campaigns are passed to the sales department without their input, and can therefore produce sub optimal results, as the Account Executives might not agree with the campaign or the strategy. Michael Brenner Oct 14 2010 Chris, thanks for the feedback and support. That is so true! Thanks again.

Sales Management 100

Sales Management Telemarketing Work Management Campaigns 100

Marketing Insider Group

MAY 10, 2010

In many ways, Social Media is simply another proof point of the power of customer-driven, inbound marketing. And so we begin to see this evolution of the voice of customer moving out of marketing and into the board room. I agree with Lisa that it’s a great time to be a marketer. Social Strategy is now important to them.

Social Media 100

Social Media Social Marketing Optimization Paid Search Agency 100

Marketing Insider Group

MAY 10, 2010

In many ways, Social Media is simply another proof point of the power of customer-driven, inbound marketing. And so we begin to see this evolution of the voice of customer moving out of marketing and into the board room. I agree with Lisa that it’s a great time to be a marketer. Social Strategy is now important to them.

Social Media 100

Social Media Social Marketing Optimization Paid Search Agency 100

Marketing Insider Group

JULY 8, 2010

Launched in early 2010, CellarThief sells only three heavily-discounted wines on its site at any given time, hand-picked from world-class wineries by industry veterans. Ford has developed technology that helps “coach” drivers on the road to optimize their miles per gallon. Augmented Reality For B2B Marketing in 2011?

Marketing Management 100

Marketing Management Peer-to-peer Burn Rate Customer Satisfaction 100

Marketing Insider Group

JULY 8, 2010

Launched in early 2010, CellarThief sells only three heavily-discounted wines on its site at any given time, hand-picked from world-class wineries by industry veterans. Ford has developed technology that helps “coach” drivers on the road to optimize their miles per gallon. Augmented Reality For B2B Marketing in 2011?

B2B Marketing 100

B2B Marketing Marketing Management B2B Planning 100