One Third of U.S. Online Ads Now Served By Facebook
Hubspot
MAY 4, 2011
Instead, online marketers need to focus on click-through rates (CTR) and ultimately, lead and sale conversions. The massive volume of impressions has caused CTRs to decline. In 2010, Facebook ad CTRs were at.05% 27 in 2009 to $.49 Connect with HubSpot : 05% on average, which is half of the industry average.
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