Hubspot

AUGUST 19, 2013

In 2009, Craig Danuloff crunched some numbers to show that a Quality Score of 10 could save you 30% on cost per click, or CPC. In 2009, a Quality Score of 7 (out of 10) was average. A Quality Score of 9 is twice as valuable as it was in 2009, saving you 44.4% How much lower? Let’s take a look. compared to 22.2%.

Lead Scoring 28

Lead Scoring Lead Ranking Cost Per Click PPC 28

Hubspot

APRIL 3, 2013

For a great example of using multiple villains in your marketing, just check out Career Builder's 2009 Super Bowl commercial, brought to my attention via Graeme Newell and 602 Communications. These take the common experiences and personify them in order to elicit a feeling in the consumer, and tell the story you're trying to tell.

Sales Management 28

Sales Management Banner Ads Paid Search Agency Banners 28

Hubspot

DECEMBER 11, 2013

It''s a figure that has doubled since 2009. One important metric for growing your search traffic is your clickthrough rate (CTR). Google Authorship puts a face and a name to the search engine results, helping to build trust, communicate relevance, establish credibility, and improve CTR -- in some cases by upwards of 150%.".

SEO 28

SEO Lead Scoring Lead Ranking Correlation 28