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Why You Might Want to Be More Negative in Your Marketing

Hubspot

For a great example of using multiple villains in your marketing, just check out Career Builder's 2009 Super Bowl commercial, brought to my attention via Graeme Newell and 602 Communications. You build a case around why one thing stinks (banner ads). 6) Stir Up Some Controversy.

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Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity

And ‘give and get’ widgets are more engaging than traditional banner ads, but no more likely to produce an intent to purchase.&#. 30% of social media users access a social media site “several times a day,&# up from 18% in 2009. New Chart: Survey Says Inbound Marketing Budgets on the Rise by HubSpot Blog.