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Programmatic Advertising Glossary & Brief History

Digilant

Over this period, the ad resulted in a rumored 40-50% click-through rate, which will astonish any current-day advertiser who is accustomed to industry-standard CTR rates of ~0.06%. However, most simply put, in 2009, we saw the first use of real-time-bidding (RTB). And it only grows more complex.

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Quick Ways to Make Your Google Ads Stand Out from the Competition

Unbounce

Google introduced the first extension—sitelinks—way back in 2009. There are now ten different types of manual extensions and six automated extensions that advertisers can use to compel more clicks: Google ad exensions are free to implement and often improve your ad’s CTR. Ad Extensions. But why stop there?

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Social Media with Email Marketing – is it the Super Combo?

Industrial Marketing Today

I’ve read several articles about the impending death of email marketing because of the steady decline in open and click-through rates (CTR). Link), was a survey of small business owners and found that the two most common tactics used in 2009 were tweeting e-mail newsletters and sending out blog entries to e-mail lists.

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What is Programmatic Digital Advertising?

Digilant

Over this period, the ad resulted in a rumored 40-50% click-through rate, which will astonish any current-day advertiser who is accustomed to industry-standard CTR rates of ~0.06%. . However, most simply put, in 2009, we saw the first use of real-time-bidding (RTB). The Birth of Real-Time Bidding.

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How to Save Up to 50% on Your PPC With Quality Score

Hubspot

In 2009, Craig Danuloff crunched some numbers to show that a Quality Score of 10 could save you 30% on cost per click, or CPC. In 2009, a Quality Score of 7 (out of 10) was average. A Quality Score of 9 is twice as valuable as it was in 2009, saving you 44.4% How much lower? Let’s take a look. compared to 22.2%.

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One Third of U.S. Online Ads Now Served By Facebook

Hubspot

Instead, online marketers need to focus on click-through rates (CTR) and ultimately, lead and sale conversions. The massive volume of impressions has caused CTRs to decline. In 2010, Facebook ad CTRs were at.05% 27 in 2009 to $.49 05% on average, which is half of the industry average. 49 in 2010.

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Social Media Marketing Terms You Need to Know

ClearVoice

Click-Through Rate – A click-through rate (CTR) tracks how many times your audience clicks your ad on a platform. The network launched in 2009, and its growth was by word of mouth, and the platform become open to all in 2012. It’s now ranked the third largest social platform in the U.S. .