2009 Automation BtoB Buying Cycle 
Industrial Marketing Today
AUGUST 17, 2010
Because B2B and industrial buyers tend to be more sophisticated in the use of online content in making their decision over the entire buying cycle. BtoB marketers need to create and deliver content that is relevant to those searching for their solution while mapping it to the prospect’s buying cycle.
Industrial Marketing Today
JULY 29, 2010
(Also see a very interesting post from Junta42, “Engage and Inspire Employees First, Customers Second.” ) Because of the longer cycles and the complexities of B2B and industrial sales, marketers find it very difficult to associate leads to specific marketing content. How about you, do you see the disconnect?
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Industrial Marketing Today
MAY 14, 2010
Here are seven content marketing strategies that you can use to engage your prospects and move them forward in their buying cycle. BTW, it recently won BtoB Magazine’s BtoB Social Media Awards 2010 in the blog category. I really like the way you’ve explained the four phases of Inbound Marketing Automation.
Industrial Marketing Today
OCTOBER 2, 2010
Results achieved: The company has seen a 26% increase in engine and automotive shipping customers since the campaign began in 2009 FreightCenter.com exceeded its original goal of a 50/50 split in only 18 months. Social Media with Email Marketing – is it the Super Combo?
Industrial Marketing Today
MAY 7, 2010
The recently released B2B Marketing Skills Survey jointly done by Genius and BtoB Magazine reveals some new trends and contradicts certain popular beliefs. Organizations are spending considerable amounts of time and money on tracking and measuring lead generation metrics.
The ROI Guy
JANUARY 25, 2011
Understanding how to facilitate this buying lifecycle, especially how to connect and engage todays economic-focused executive, is a key to sales success, and establishes a roadmap for sales enablement. The Bottom Line Buyers are clearly in control of the buying cycle and are more frugal than ever before.
The ROI Guy
NOVEMBER 4, 2010
As a result, sales is being invited later into the decision making process, sales cycles are extending and deals are stalling. Within digital marketing, analyzing the allocations from 2009 to 2010, IDC found that 2010 spending on digital marketing programs is not changing dramatically year over year. The End of Sales as we Know It?
Expert insights. Personalized for you.
60 
Let's personalize your content