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What’s Worth More?

ANNUITAS

First, for discussion’s sake, let’s quickly define the difference between lead generation and lead management: Lead Generation is creating responses that go into the top of the sales/lead funnel. The Lead Management Framework TM. Lead generation is about filling the top of the funnel.

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How Online Sales Can Help You Grow in Hard Times

Hubspot

In today’s climate, companies that aren’t adapting to online sales are missing out on a massive opportunity to better meet customer needs and generate more revenue while still cutting costs. The Case for Taking Your Business (& Sales Transactions) Online. Take Blockbuster, for example. I know that shift can feel daunting.

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ClickInsights: Biggest roadblock to converting marketing leads

Ambal's Amusings

"Disconnect between sales and marketing" Seamus Walsh's Bio. in January 2008. Seamus' passion for sales, sales process and excellence enabled him to develop a platform that "finds, cares and feeds" prospects until they are ready to buy. Brian Carroll's blog B2B Lead Generation Blog.

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ClickInsights: How B2B marketers should forge customer relationships by providing compelling content?

Ambal's Amusings

Brian Carroll's blog B2B Lead Generation Blog. Mac McIntosh's Sales Lead Insights: A B2B marketing Blog. B2B Lead Generation Benchmark Study 2009. Sales Lead Expert’s Learning Center. Eccolo Media 2008 B2B Technology Collateral Survey. Brian Carroll's book Lead Generation for the Complex Sale.

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ClickInsights: What was your "Aha" moment in 2009? - Part 2

Ambal's Amusings

Brian Carroll's blog B2B Lead Generation Blog. Mac McIntosh's Sales Lead Insights: A B2B marketing Blog. B2B Lead Generation Benchmark Study 2009. Sales Lead Expert’s Learning Center. Marketing and Sales Alignment – Marketo eBook (New!). in January 2008. Tom Pick's blog Webbiquity.

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ClickInsights: What ROI metric should B2B marketers use in this digital marketing era?

Ambal's Amusings

Brian Carroll's blog B2B Lead Generation Blog. Mac McIntosh's Sales Lead Insights: A B2B marketing Blog. Brian Carroll's book Lead Generation for the Complex Sale. B2B Lead Generation Benchmark Study 2009. Sales Lead Expert’s Learning Center. in January 2008. MarketingSherpa.

ROI 100
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ClickInsights: How can B2B marketers use content effectively for demand generation?

Ambal's Amusings

Brian Carroll's blog B2B Lead Generation Blog. Mac McIntosh's Sales Lead Insights: A B2B marketing Blog. B2B Lead Generation Benchmark Study 2009. Sales Lead Expert’s Learning Center. Eccolo Media 2008 B2B Technology Collateral Survey. Eccolo Media 2008 B2B Technology Collateral Survey.