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Sailthru Offers End-to-End Omnichannel Personalization for B2C Marketers

Customer Experience Matrix

This makes it extremely flexible, which is very important in the fluid world of marketing information. Mongo is also fast and scalable and good for analytical processing in general. There are no standard integrations for marketing automation or CRM. Sailthru was founded in 2008. data sources. message selection.

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Choosing an Email Marketing Software « The Effective Marketer

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Choosing an Email Marketing Software Who’s the best email marketing company/software? The important thing is to lead with the analytics side before throwing the qualitative evaluation into the mix.

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Alterian Pushes Into Social Media Management with Techrigy Acquisition

Customer Experience Matrix

Summary: Alterian's purchase of Techrigy marks the first integration of serious social media management with marketing automation. Marketing automation vendor Alterian yesterday announced its acquisition of social media monitoring company Techrigy. We can expect other marketing automation vendors to follow quite quickly.

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ClickSquared System Combines Marketing Database, Campaign Management and Multi-Channel Message Delivery

Customer Experience Matrix

Summary: ClickSquared is marketing services agency that, unlike most of its peers, has built its own marketing automation system. The vendor has just officially launched its system, which should meet the needs of most mid-tier consumer marketers. Analytics are largely handled outside the system.

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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

The lead management automation market, about which I blogged previously , continues to attract new players at a rapid rate. The main problems targeted are keeping the pipeline full of marketing-qualified leads and automating the process of nurturing demand not yet ready to buy. Among other stuff.

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20 SaaS Examples You Need to Know About

accelerate agency

Services such as Amazon S3 launched in 2006, and 2008’s Google App Engine opened the door to PaaS (Platform as a Service) and to the idea of changing the relationship between developers/software companies and consumers. . The business should have invested in automation and product updates that will sustain it in this phase. .

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Executive Insights: A Marketing Technology (MarTech) Conversation with Scott Brinker

Marketing Insider Group

I later saw him give the keynote address at the Boston MarTech Conference along with guest appearance on marketing-related webinars. What we are seeing in the MarTech industry is consolidation on one hand, there are the major marketing platforms , marketing clouds, and a relatively small group of companies that dominate the MarTech industry.