SalesPredict Offers Highly Automated, Highly Flexible Predictive Modeling

Customer Experience Matrix

Back in, say, 2008, a product like this would be big news. In this case, the main technical differentiator is extreme automation: SalesPredict imports customer data, builds models, scores current records, and deploys the results with virtually no human intervention.

From Shared Databases to Communities of Practice: A Taxonomy of Collaboratories

Buzz Marketing for Technology

To prevent data loss, remote sites also have automated backup access via ISDN. Participating institutions include hospitals that participate in clinical research studies, academic medical centers that perform analytical studies on blood and tissue samples, and informatics and statistics centers that develop databases and analyze data. JCMC Home. Submit. Issues. Author Index. Editors. About JCMC. Bos, N., Zimmerman, A., Olson, J., Yew, J., Yerkie, J., Dahl, E., et al. 2007).

Trending Sources

Analytics CEO makes a passionate case against marketing attribution


Cross-channel attribution (or “multi-touch attribution”) became a popular concept at the time when web analytics had just completed its journey from IT to the marketing department (circa 2008). Digital analytics may then be what you need.

Case 55

LeadLife Bundles Services with Marketing Automation

Customer Experience Matrix

LeadLife released a completely rebuild version of its marketing automation system last month. The new system features a cleaner interface and revised capabilities that reflect what LeadLife has learned about the needs of small to mid-size companies since its original product launch in 2008.

Doug Johnson Website --Skills for the Knowledge Worker

Buzz Marketing for Technology

Most Americans, especially those in traditional blue-collar jobs such as manufacturing, have for decades watched non-skilled work being shifted to either automated systems (robotics) or to cheaper foreign labor markets. February 24, 2008 |. February 24, 2008 |. March 1, 2008 |.

Best of 2008 (So Far) - Search Engine Marketing, Part 1


In my continuing effort to clean out my bookmarks and stay ahead of the game for the Best of 2008 series in January, here are a dozen of the most linkworthy articles and posts on search engine marketing so far this year.

Sailthru Offers End-to-End Omnichannel Personalization for B2C Marketers

Customer Experience Matrix

Mongo is also fast and scalable and good for analytical processing in general. There are no standard integrations for marketing automation or CRM. On the other hand, the modeling is fully automated, while many other systems require at least some manual set-up for each new model. Sailthru was founded in 2008. marketing automation personalization predictive marketing

B2C 90

Demand Generation Systems Shift Focus to Tracking Behavior

Customer Experience Matrix

I originally wrote about the SAS offering, called Customer Experience Analytics, when it was launched in the UK in February 2007. Detailed tracking of individual behavior is quite different from traditional Web analytics, which are concerned with mass statistics—which pages are viewed most often, what paths do most customers follow, which offers yield the highest response. However, those analytics are not yet in place.

More on Vertica

Customer Experience Matrix

On a somewhat related note, Vertica also clarified that their automated database designer—a major strength of the system—works by analyzing a set of training queries. Note also that the automated design will become trickier as the system supports more than start/snowflake schemas. I wouldn’t be surprised to see some limits on the automated designs as a result. Tags: column data store columnar database analytical database

Measuring Usability: A Task-Based Approach

Customer Experience Matrix

I’d be more specific and add skills such as analytical or technical knowledge. For marketing automation systems in particular, I think it’s reasonable to assume that all users will be trained in the tasks they perform. Tags: marketing process software usability measurement marketing automation software selection demand generation I think we all know that the simplest practical measure of intelligence is how often someone agrees with you.

Marketo Aims to Simplify Demand Generation

Customer Experience Matrix

Functionally, it covers all the demand generation bases: outbound email, landing pages, Web site monitoring, lead scoring, multi-step nurturing programs, prospect database, analytics, integration. Tags: marketing software marketing automation software as a service on-demand software sales automation demand generation As I wrote last week , demand generation vendors have a hard time differentiating their systems from each other.

Bah, Humbug: Let's Not Forget the True Meaning of On-Demand

Customer Experience Matrix

Any modeler will tell you that fully automated systems make errors that would be obvious to a knowledgeable human. That's exactly what this approach makes possible: since the process is fully automated, the incremental cost is basically zero. Tags: predictive modeling analytics tools on-demand software I was skeptical the other day about the significance of on-demand business intelligence. I still am.

How Do You Classify Demand Generation Systems?

Customer Experience Matrix

As to channels: any demand generation system will generate outbound emails and Web landing pages, and send leads them to a sales automation system. Business activities can extend beyond the core demand generation functions (basically, campaign planning, content management and lead scoring) to the rest of marketing management: planning, promotion calendars, Web analytics, performance measurement, financial reporting, predictive modeling, and integration of external data.

More Blathering About Demand Generation Software

Customer Experience Matrix

Quite frankly, these results baffle me, because every demand generation vendor I’ve spoken with has the ability to import data from sales automation systems. Weaknesses in campaign results reporting, external data integration and other analytics are one area of possible concern. The other four for post-purchase were: Web analytics; lead scoring flexibility; list segmentation and targeting; and ability to automate complex models.

QlikView Scripts Are Powerful, Not Sexy

Customer Experience Matrix

I spent some time recently delving into QlikView ’s automation functions, which allow users to write macros to control various activities. Tags: qlikview dashboards database technology analytics tools qliktech business intelligence analysis systems These are an important and powerful part of QlikView, since they let it function as a real business application rather than a passive reporting system.

Alterian Branches Out

Customer Experience Matrix

It was Alterian 's turn this week in my continuing tour of marketing automation vendors. The pressure that marketing automation vendors feel to expand in this manner is pretty much irresistible, as I’ve written many times before. Mapped against my five major marketing automation capabilities of planning, project management, content management, execution and analytics, Alterian provides fairly complete coverage.

Comparing Demand Generation Systems

Customer Experience Matrix

Now that I have that long post about analytical databases out of the way, I can get back to thinking about demand generation systems. Automated followup: automatically respond to inquiries. Research on the new Guide is proceeding nicely (thanks for asking), and should be wrapped up by the end of next week. This means I have to nail down how I’ll present the results. In my last post on the topic, I was thinking in terms of defining user types.

Email Tips for the New Year Part I

Anything Goes Marketing

This is also easy to do by examining the search terms from your analytics program. This process can be automated by creating a program that sends 2-3 emails over a 3 week period with the offer described above. Various E-mail Tips from MarketingSherpa' Marketing Wisdom Report I've read through MarketingSherpa's " Marketing Wisdom for 2008 " which includes 101 real life marketing stories and lessons learned. Greetings!

Oh, the Irony! Do Demand Generation Vendors Have A Sound Marketing Strategy?

Customer Experience Matrix

Their function lists usually sound pretty much alike: outbound email campaigns to generate leads; Web landing pages to capture responses; lead scoring to determine how to treat them; multi-step email campaigns to nurture them; integration with sales automation systems; and analytics to track the results. This is what happened with sales automation software.

For Behavior Detection, Simple Triggers May Do the Trick

Customer Experience Matrix

This type of behavioral targeting relies heavily on automated models that find correlations between the a relatively small amount of data and subsequent choices. What’s important is not that sophisticated analytics can uncover subtle relationships, but that access to detailed data exposes behavior which was previously hidden. The process can never be fully automated because the trigger definitions themselves will come from humans who perceive new opportunities.

The Limits of On-Demand Business Intelligence

Customer Experience Matrix

This brings us back to the analytical databases and appliances I’ve been writing about recently : Alterian , Vertica , ParAccel , QlikView , Netezza and so on. If there is an issue in this area, it’s that SQL-based analytical databases don’t usually include an end-user access tool. Apparently I'm not the only person to notice this: some of the analytical vendors are now developing partnerships with access tool vendors.

Denodo Helps Mesh Enterprise Data

Customer Experience Matrix

This is the fundamental reason I spend so much time on database technology (to manage all that data), analytics (to make sense of it) and marketing automation (to do something useful with it). Every now and then you read something along the lines of “more words will be published in the next 30 minutes than in the whole of human history up to the battle of Lepanto ”. Whether this is literally true or not (and who could know?), there is certainly more data sloshing around than ever.

PKM and the Organization - Pollard

Buzz Marketing for Technology

We allowed the bold vision of knowledge-sharing to be diminished and appropriated by those who saw it is merely an exercise in automating the acquisition, storage and dissemination of documents. Develop simple, automated mechanisms to facilitate peer-to-peer content-sharing with others inside and outside the organization. Well-designed, automated people-finding applications and directories. Dave Pollards environmental philosophy, creative works, business papers and essays.

Aprimo 8.0 Puts a New Face on Campaign Management

Customer Experience Matrix

Loyal readers will recall a series of posts before New Years providing updates on the major marketing automation vendors: SAS , Teradata , and Unica. Aprimo, if you’re not familiar with them, is a bit different from the other marketing automation companies because its has always focused on marketing administration—that is, planning, budgeting, project management and marketing asset management. The analytical enhancements are important but don’t require much description.

3 Demand Generation Dangers in a B2B Blog Redesign


And if you’re not paying attention to your analytics — you may not know it until it’s too late. . Google Analytics on your blog is step 1 for tracking (other tools work too, but this is a good gut check if your company uses it).

3 Demand Generation Dangers in a B2B Blog Redesign


And if you’re not paying attention to your analytics — you may not know it until it’s too late. . Google Analytics on your blog is step 1 for tracking (other tools work too, but this is a good gut check if your company uses it).

Marketing Automation and Strategy: Thought Leadership with Robert Moreau

Modern B2B Marketing

Moreau, author of the B2B Marketing Best Practices blog and EVP Sales and Marketing for Rubicon Marketing Group , a marketing agency based in Portland, Oregon that specializes in defending marketing investments with marketing automation, marketing strategy, and demand generation expertise. Whether you are building a brand, managing direct marketing or driving leads for a large technology firm's sales team, you must in today's landscape understand: Analytics.

Lead management software becoming a hot topic

B2B Lead Generation Blog

The need to better manage leads and inquires has given rise to a slew of new software companies offering a variety of lead management or marketing automation solutions. ” They are: Web analytics. Marketing automation. With that said, I think it is important to realize that lead management software and marketing automation tools are only one part of an effective process. What do you do with leads or inquires once you generate them?

The Eight Best Social CRM Tools


Social customer relationship management (CRM) was being written about as a distinct product category as far back as 2008, but market interest really began to take off the following year. 9: The 14 Best Marketing Automation Tools. #10: 23: The 29 Best Web Analytics Tools. #24:

CRM 79

Getting More Out of Each Click with "Post-Click Marketing"


lead automation management vendors. These services don't collect any information beyond what Google Analytics , WebTrends or other web analytics packages do.

The 14 Best Personal Productivity Tools


Despite the proliferation of “labor saving” devices and process automation software, marketers (along with their colleagues in pretty much every other business function) are busier than ever. Task Automation Tools. Connect apps and automate task workflows, without coding.

12 Steps to Successful SEO


Run you final list of key terms through an automated tool such as the SEO Chat keyword position tool or the SEOBook Rank Checker tool. Review critical website analytics each month such as sources of traffic, top-performing keywords and navigation paths through your site.

Best of 2008: AdWords Tips and Tactics


This is an automated keyword bidding tool that adjusts your keyword bids based on a CPA you specify. While Google AdWords certainly isn't the only option for search engine marketing, it's by far the biggest. Search marketers need to get AdWords right before expanding campaigns to Yahoo!


Marketing’s Battle: How Big Data and Marketing Technology Helps Win The Game

Crimson Marketing

It seems like the opposite of hard data, because intuition doesn’t appear to come at the end of a linear analytical process. Building the foundation for predictive analytics isn’t a cakewalk.

Help 105

Pitney Bowes Interaction Optimizer and Dialogue Offer Unified Inbound/Outbound Marketing Campaigns

Customer Experience Matrix

Purchases have included Group 1 Software (2004), MapInfo (2007) and Portrait Software (2010), which are now part of a customer analytics and interaction group within the company’s software division.

B2B Marketing Lead Generation: Thought Leadership with Amy Hawthorne

Modern B2B Marketing

In this new era of marketing automation and analytics, Marketers have the ability to create more sophisticated, measurable programs that integrate with many vehicles or mediums. Every marketer should have an email automation or marketing automation platform as a part of their toolkit. The automation tools allow you to segment, target and nurture leads on an ongoing basis with little effort.

Agencies Under Pressure to be More Digital


And many of them are realizing that the marketing world in 2016 is a very different place than it was in 2008 when last they really invested in their marketing efforts.

2 Zero Risk Predictions for 2017

Modern B2B Marketing

For everything else that happened in 2016, I think it’s best summarized as the “year where our collective analytics and predictive prowess failed us,” at least in the U.S.

B2B 50

Choosing an Email Marketing Software « The Effective Marketer

The Effective Marketer

This question on a recent LinkedIn discussion thread for the Technology Marketing Community reminded me of when, a couple years ago, I delivered a presentation at the 2008 MarketingSherpa Email Marketing Summit. With so many options out there, having some kind of analytical basis to back your final choice can help get approval for the new system. The important thing is to lead with the analytics side before throwing the qualitative evaluation into the mix.

A Framework for Real Time Decision Management: How SAS RTDM Fits In

Customer Experience Matrix

The decision system may share campaign flows, offer definitions, customer data, analytics, and other features with the campaign manager. RTDM is tightly integrated with SAS’s campaign management system, SAS Marketing Automation.