Convert

APRIL 26, 2022

Consumers are gaining more awareness and control around their personal information, as privacy laws come into force worldwide. The EU, for example, passed the landmark General Data Protection Regulation (GDPR) in 2018, to tighten data privacy regulations and California enforced the California Consumer Privacy Act (CCPA) in 2020.

Privacy 52

Privacy CMS Development Work Management Privacy Policies 52

Litmus

AUGUST 2, 2021

Back in 2007, eBay saw this play out with their online sales. Some typical FOMO strategies, like countdown timers, might not work for Apple Mail users this holiday season because of Mail Privacy Protection updates. A few weeks before Christmas, there was a surge in sales. Source: Milled.

Examples 137

Examples Privacy Protection Bundling Email Marketing 137

Litmus

JULY 20, 2021

And with Apple’s Mail Privacy Protection on the horizon, the open rate for your Apple Mail users may be overinflated (and useless). This is a great metric for editorial emails, important updates like privacy notices, and those without a call-to-action (CTA). There’s a reason many call the open rate a vanity metric. Not worth it.

Webinar Metrics 135

Webinar Metrics Click Rate Deliverability Open Rate 135

Vision6

MARCH 8, 2022

With Apple’s Mail Privacy Protection cementing the death of open rates, marketers are more than ever turning to the next best thing to measure engagement…click-through rates. Outlook 2007-2016 are hella fussy when it comes to using gifs in emails or any kind of interactive element for that matter.

Privacy Protection 52

Privacy Protection Opt-out Opt-in Click Rate 52

Convert

APRIL 12, 2022

In a 2007 study to investigate how people weigh factors to make purchasing decisions, participants were shown product images and then the price. Mail Privacy Protection (MPP) has made sure of that. Give Privacy a Thought. Laws around privacy—existing and upcoming—will continue to evolve.

Marketing Attribution 52

Marketing Attribution Multivariate analysis Top of Funnel Lead Ranking 52

Convert

APRIL 12, 2022

In a 2007 study to investigate how people weigh factors to make purchasing decisions, participants were shown product images and then the price. Mail Privacy Protection (MPP) has made sure of that. Give Privacy a Thought. Laws around privacy—existing and upcoming—will continue to evolve.

Marketing Attribution 52

Marketing Attribution Multivariate analysis Top of Funnel Lead Ranking 52