Litmus

AUGUST 2, 2021

Back in 2007, eBay saw this play out with their online sales. Instead of a standard discount on items, Chaco promoted bundled items in their Green Monday email. Some typical FOMO strategies, like countdown timers, might not work for Apple Mail users this holiday season because of Mail Privacy Protection updates.

Examples 137

Examples Privacy Protection Bundling Email Marketing 137

Convert

APRIL 12, 2022

In a 2007 study to investigate how people weigh factors to make purchasing decisions, participants were shown product images and then the price. Mail Privacy Protection (MPP) has made sure of that. We use Shopify across all of our online stores and have been testing bundling, or grouping, our products to increase AOV.

Marketing Attribution 52

Marketing Attribution Multivariate analysis Top of Funnel Lead Ranking 52

Convert

APRIL 12, 2022

In a 2007 study to investigate how people weigh factors to make purchasing decisions, participants were shown product images and then the price. Mail Privacy Protection (MPP) has made sure of that. We use Shopify across all of our online stores and have been testing bundling, or grouping, our products to increase AOV.

Marketing Attribution 52

Marketing Attribution Multivariate analysis Top of Funnel Lead Ranking 52