markempa

JUNE 28, 2007

Today, his article in BtoB Magazine gives a great summary of his presentation from the roadshow and is worth a read. Today, his article in BtoB Magazine gives a great summary of his presentation from the roadshow and is worth a read.

Online Lead Generation 120

Online Lead Generation Lead Generation Work Management Marketing Management 120

markempa

AUGUST 17, 2007

A lead nurturing program can leverage existing investments that you have made in other marketing tactics such as events, white papers, contributed articles, or any other thought leading content. How do you build your library of relevant lead nurturing content? What can you send via email?

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Scoring 120

markempa

NOVEMBER 1, 2006

In this month’s issue of Target Marketing , I wrote the cover article on " What’s a Lead? This article also emphasizes the critical role that the (often overlooked) phone plays in the lead qualification process. Read More] Tracked on February 03, 2007 at 04:14 PM Comments Target Marketing: What’s a Lead?

Lead Generation 120

Lead Generation Sales Qualified Leads B2B Marketing Leads 120

markempa

MAY 13, 2007

Our exchange spawned an article by Bryan Eisenberg over at ClickZ. Our exchange spawned an article by Bryan Eisenberg over at ClickZ. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Generation 120

Lead Generation ROI Top of Funnel B2B Marketing 120

markempa

JULY 10, 2006

Kate Maddoxs article in BtoB Magazine , " Integration Key to Lead Generation ," emphasizes the need for close sales and marketing integration. The article is based on a recent white paper , as well as research by CSO Insights. The article is based on a recent white paper , as well as research by CSO Insights.

B2B Sales 120

B2B Sales Lead Generation Sales Leads BtoB 120

markempa

JULY 5, 2007

I came across an interesting article by Greg Oriancant that explains how some historians believe Jefferson developed his “voice of the people” writing style. Despite his fear, Jefferson was getting ready to sell a new and remarkable idea inspired by Thomas Paine’s work “ Common Sense ” that asserted America’s Independence from England.

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Leads 120

markempa

MAY 18, 2007

Share details about upcoming, events, articles, and press coverage. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Integrate sales and marketing activity by using the same database or CRM system.

Lead Generation 120

Lead Generation B2B Sales B2B Marketing Lead Scoring 120

markempa

MARCH 30, 2007

Related Article: BtoB Magazine: Unisys gets boost from good data I recommend you start by collecting all of your existing in-house marketing lists into one place. Keep your database it current and you won’t have to worry about buying more questionable business cards and youll see better ROI from your lead generation investment.

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Lead Scoring 120

Goolara

JUNE 14, 2017

Back then, direct mail marketing and telemarketing were the most popular (and annoying) methods of pitching products. Any predictions in 1997 about where email marketing would be in 2007 undoubtedly would’ve been wrong. Between 1997 and 2007, the world of email marketing changed dramatically. The Death of Email” Articles.

Phishing 49

Phishing CAN-SPAM Email Marketing Telemarketing 49

markempa

MARCH 2, 2007

That means that sales must provide input to marketing (and marketing needs to accept and value the input) on the development of things such as sales collateral, white papers, case studies, articles, advertising, e-mail campaigns, value proposition development etc. as a joint team. Expect your sales team to follow up on each lead promptly.

Lead Generation 120

Lead Generation B2B Sales Sales Leads Sales Qualified Leads 120

markempa

JULY 30, 2007

In his article for Fuel Marketing writer David Ward shares 9 ½ techniques to generate leads without spending too much. I was interviewed for this short article along with Bob Bly, Tino Buntic and Guy Maser. Read full article on Kiplingers: 9 1/2 Ways. Read full article on Kiplingers: 9 1/2 Ways. Act swiftly. Act swiftly.

Lead Generation 120

Lead Generation Generation Leads Lead 120

Webbiquity

JANUARY 17, 2011

A Year in Numbers: Top 10 Marketing Charts and Research Articles of 2010 by MarketingProfs. Noting that social media was the hottest topic on MarketingProfs last year, featured prominently in 7 of 10 articles, Ann Handley share some key stats, for example: if you’re going to market on Facebook, be prepared to offer special deals.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

WebMarketCentral

JUNE 12, 2007

Marketing Sherpa has just published a free whitepaper titled Business Technology Marketing Benchmark Guide 2007-08: Practical Data for B2B Software, Hardware & Services Marketers. That means the following marketing tactics become more critical to your mix:” White paper syndication (e.g. TechTarget, KnowledgeStorm, FindWhitePapers, etc.)

Paid Search Agency 20

Paid Search Agency B2B Marketing Advertising Agencies B2B 20