Thu.May 25, 2017

How to Create a SMarketing Service Level Agreement


At most companies, it can feel like marketing and sales are far from being on the same team. According to the 2017 State of Inbound report, fewer than half of marketers would describe their respective companies' Sales and Marketing teams as "generally aligned.". And that's a problem.

3 Reasons Why Video is Ideal for Internal Communications


Marketers have long understood the advantages of video: it’s multi-media, it’s exciting, and it conveys a lot of information. According to Hubspot , 87% of marketers use it and according to Google , 50% of customers expect it.

Trending Sources

What Does Your Desk Say About Your Marketing Style?

Modern B2B Marketing

Did you know that your desk could be saying a lot more than you think? Not to be judgy, but whether or not you have considered your workspace and how it reflects your marketing style, your co-workers have.

5 Steps to conduct a superior podcast interview

grow - Practical Marketing Solutions

By Mark Schaefer. With the release of a new book, I’ve probably done 100 interviews in the last three months. And I found a stark contrast in the quality of the interviewers!

5 Key Aspects of Accurate Marketing Automation System Software Pricing

Simplify your software evaluation process with this free Marketing Automation Systems software pricing guide! Don't let price confusion keep you from selecting the best Marketing Automation software for your organization's needs. Download your free guide today!

More Trending

The marketing automation crystal ball - 3 future predictions

Tomorrow People

Smart marketers are now thinking about what’s ahead in the field of marketing automation. Here are our predictions on what the future holds. Marketing Automation

Field 11

Beyond Campaigns: Focus on Marketing Operations and the Buyer’s Experience

Type A Communications

May 25, 2017 by Nina Kuhlman Speaking marketer to marketer, we both know the great feeling of working with a team to create a new campaign. Goal-setting, brainstorming, storyboards, copywriting, read more. Customer Experience Marketing Sales Buyers Experience CX Nina Kuhlman The MX Group

Work 11

Debating the Role of the CMO: Watching a Transition in Action

Content Standard

Seeking clarity on the performance results of a recently implemented in-store clienteling solution, a retail executive turns to the company’s CIO.

How to Personalize Transactional Emails With Dynamic Content


According to the latest Radicati report, the total number of business and consumer emails sent and received in 2017 is likely to reach 269 billion. And that number is expected to jump to 319.6 billion by 2021. Email marketing isn't going anywhere. But there’s a big catch.

Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales.

The History of Spam in Marketing


“Two years from now, spam will be solved” – Bill Gates, 2004. A virtually unregulated space, the Internet is ripe with individuals and companies skirting the gray area of marketing best practices. Log in online and within a few short minutes you’re sure to be exposed to spam.

Guide to email list management — now en español [EBOOK]

Vertical Response

Read in English | Leer en español. From your favorite name brands to local mom and pop shops, these days, email is an essential part of any successful marketing strategy. To get the most out of your email marketing program and start seeing the impressive return on investment that the channel is known for, you have to develop a strategy that revolves around building and managing your contact list. Recently, we released the Spanish language version of our service.

How To Use Constraints To Create Better Work [Podcast]

B2B Marketing Insider

Channel Links: iTunes, SoundCloud, Stitcher, Google Play This week, we wonder what happens when you embrace constraints, rather than fight for “creative freedom” (and we explore what the heck “creative freedom” even means).

How To Utilize Facebook Remarketing Ads To Drive B2B Leads

KoMarketing Associates

If you’re like most online B2B advertisers, you may not always find success in converting users to sign up and enter your sales funnel at first impression. While there are a number of successful new user acquisition strategies to implement and audience variations to test, Facebook remarketing campaigns tend to reel in leads at a higher rate and at a lower cost per.

Stop Killing Your Content: 3 Reasons Your Content Falls Flat

Each year B2B organizations spend more than $5.2 billion on content creation.

Role of social media in knowledge management


There are a few important similarities between knowledge management and social media. We use them both to obtain and access new information with the use of technology. Moreover, both of them require individuals to provide new inputs and create new content intended for sharing.

Guía para la administración de listas de correo electrónico — ahora disponible en español [EBOOK]

Vertical Response

Read in English | Leer en español. Desde tus marcas favoritas a los negocios de familia, hoy en día, el correo electrónico es una herramienta esencial de cualquier estrategia de mercadeo exitosa. Si deseas sacarle el mayor provecho a tu programa de mercadeo por correo electrónico y comenzar a percibir el impresionante retorno sobre la inversión que se le atribuye a este medio, debes desarrollar una estrategia que gire en torno a crear y administrar tu lista de contactos.

Monitoring, automating, analyzing: Top tools for social networks!

Exo B2B

Digital marketing is constantly evolving and social networks and digital levers are multiplying, so it’s more important than ever to consolidate your strategy and equip yourself with the marketing tools that will best suit your needs.

7 Ways to Grow Your Luxury Brand


Marketing automation was designed with two primary objectives – to increase marketing efficiency and to personalize the user experience. For a lot of ‘massy’ brands, marketing automation has rendered superb results.

7 Inspiring B2B Marketing Campaigns

Must-See Examples of Marketing Success That You Can Replicate.