Zoominfo

AUGUST 11, 2021

No business can survive for long without a healthy sales pipeline. It’s what keeps your sales team organized and focused on managing opportunities to close deals. Unfortunately, many B2B organizations suffer from ineffective sales pipeline management. Good sales pipeline management can protect the health of your bottom line.

Marketing Management 100

Marketing Management Top of Funnel Sales Qualified Leads Sales Cycle 100

SnapApp

MARCH 21, 2018

It’s no longer a matter of bringing in as many leads as possible and handing them off to the sales team for qualification. Leads are looking for information to solve a specific problem, carefully evaluating your competitors, and contacting sales when they are ready to buy. . What is Funnel Marketing? Breaking Down the Funnel.

Top of Funnel 105

Top of Funnel Marketing Funnels Marketing Attribution Work Management 105

Convert

MARCH 21, 2023

I’m thrilled to present the most comprehensive heatmaps and session recording tools comparison article. Sources 1 2 3 4 5 In website optimization, heatmaps help you understand how visitors interact with your website. The click heatmap tells you what elements on your site are getting the most interaction. What Are Heatmaps?

Comparison 52

Comparison Budget Programs Tools Marketing Analytics Tools 52

Single Grain

NOVEMBER 17, 2020

If you’re a B2B SaaS marketer looking to drive a new pipeline from enterprise and mid-market prospects, there’s no better channel these days for reaching these target customers than LinkedIn Ads. That is, if you use it right. Let’s be clear: LinkedIn Ads is an expensive platform. The “Big 3” Types of LinkedIn Ads for Enterprise SaaS. Message Ads.

Enterprise Management 98

Enterprise Management Cost per Lead Paid Search Agency Paid Content 98

Convert

APRIL 14, 2022

Most eCom folks know that optimizing their checkout pages is important, but they struggle to know where to start or how to test these pages for the best results. Without optimized checkout pages, you could be losing out on a lot of sales. What Is a Shopify Checkout? Shopify Cart vs Checkout: How They Are Different.

Optimization 52

Optimization Top of Funnel Work Management Paid Search Agency 52

ClearVoice

JUNE 17, 2022

The most common content marketing strategy involves adding blog posts to your website to increase organic traffic. How focused is your content marketing? Would you like to put in less effort and investment and see more results? A content roadmap can help you do exactly that. What is a content roadmap? Content strategy: The basics.

Top of Funnel 59

Top of Funnel Long Tail Marketing Content Keywords 59

Single Grain

JULY 1, 2021

Most bloggers feel they must add those links and that it's a sacrifice they have to make in order to appease the oh-so-cruel Google God. When you think about the major characteristics of shady bloggers, one common trait they all share is that they never link out to anyone. Well, no more! No time to waste, so let’s go!

PageRank 140

PageRank SEO Marketing Budget Lead Scoring 140

Convert

MARCH 24, 2022

Increasing traffic to your website no longer guarantees an increase in sales. As Krista explains, when you dig deeper into why you’re losing customers , you drive more sales from your current traffic instead of spending money on bringing new visitors to an unoptimized store. But that’s easier said than done. What Is A/B Testing?

Examples 52

Examples Top of Funnel Pricing Price 52

Convert

MARCH 24, 2022

Increasing traffic to your website no longer guarantees an increase in sales. As Krista explains, when you dig deeper into why you’re losing customers , you drive more sales from your current traffic instead of spending money on bringing new visitors to an unoptimized store. But that’s easier said than done. What Is A/B Testing?

Examples 52

Examples Top of Funnel Pricing Price 52

ClearVoice

APRIL 9, 2020

And you’ve even built a team to make things happen, but when it’s go-time, do you know what types of content will resonate most with your audience as they travel through your customer journey ? It’s on the mind of every marketer, but when it comes down to it, what should we actually be creating? We can do better!

Top of Funnel 119

Top of Funnel Inbound Marketing Paid Search Agency Work Management 119

SnapApp

APRIL 27, 2017

However, it’s safe to say most can bond over a few of the more common marketing problems: Things like lagging website conversion rates, sales funnel underperformance, and poor lead conversion. The good news is that, for the most part, interactive content can help solve these problems across the board.

Top of Funnel 90

Top of Funnel Interactive Marketing Lead Ranking Lead Scoring 90

Convert

FEBRUARY 24, 2021

Most businesses collect data from multiple sources using different methods. There’s an unprecedented richness of data out there, but how can you turn it into actionable insights? You see, the journey from data to insights is littered with challenges. You will need a potent set of steps to combat them. Data Analytics vs Data Analysis.

Marketing Analytics Tools 94

Marketing Analytics Tools Lead Ranking Analysis Paid Search Agency 94