article thumbnail

Looking Back at 100: Top 10 Posts on the Webbiquity Blog (So Far)

Webbiquity

How to Write an Ad Agency RFP. Small companies don’t bother with agency RFPs (nor should they) and even mid-sized companies use them less today than in the past. Best Social Media Stats and Market Research of 2009. These are the posts that readers have “voted&# as the best by their traffic so far. Share this on Mixx.

RFP 100
article thumbnail

The Evolution of the B2B Marketer

Adobe Experience Cloud Blog

Author: Dan Lynn There’s a stat I’ve heard cited many times that somewhere between 60-90% of the B2B buyer’s decision process occurs online, before a prospect ever picks up the phone. This one stat signifies that B2B marketing has fundamentally changed over the past few years.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

So, You Want to Launch a Video Content Strategy?

Content Standard

You’ve heard all of the stats—demand for video content is growing rapidly , and using video in your content marketing strategy increases traffic and engagement. If you need an external partner to help with high-quality production, this is the time to build an RFP. And—more importantly—how do you distribute it strategically?

article thumbnail

To Vitalize Your B2B Marketing Collateral, Start Telling Stories

KEO Marketing

These long, data-heavy publications are usually intended to wow the C-suite into sending an RFP or scheduling a call with your sales team. Instead of just publishing the stats, the company could show readers how the technology made a difference in the life of a real patient. White papers can be a great place to start.

article thumbnail

How to Build Your Personal Brand While Balancing Company and Comfort Level

SnapApp

Check out these stats: 39% of respondents in an Edelman study said thought leadership got companies invited to submit an RFP for work — and 47% said it played a role in awarding those contracts. By defining a brand’s particular kind of relationship, companies can create greater engagement, differentiation, and loyalty.”. .

article thumbnail

The Battle for Trust: 18 Comms, PR and B2B Marketing Stats Summarizing 2022

Sword and the Script | B2B

The post The Battle for Trust: 18 Comms, PR and B2B Marketing Stats Summarizing 2022 appeared first on Sword and the Script. What sources of information do B2B buyers trust? 66% said conferences (including virtual). If you enjoyed this post, you might also like: Hopes, Dreams and Sage Advice: 40+ Marketing and PR predictions for 2023.

PR 76
article thumbnail

The Power of AI in Sales & 5 Ways You Can Use It

Hubspot

Artificial intelligence presents a compelling opportunity to improve this stat and level up your sales operation. Take responding to RFPs (Request for Proposals) as an example. Aside from RFP solutions, AI can also be leveraged to improve sales enablement through sales intelligence solutions, sales outreach platforms, and even CRMs.