SnapApp

FEBRUARY 28, 2018

In the B2B market, the collective strength that defined a company’s reputation was what sold consulting deals, digital products and equipment bundles. . In the not-so-distant past, marketers focused exclusively on building their employers’ brands. A subtle shift has taken place.

Paid Search Agency 106

Paid Search Agency Personalization B2B Thought Leadership Ad Building 106

Convince & Convert

MARCH 22, 2012

Read on for insights from Ian,, and Eric’s Social Media Stat of the Week (this week: an UNstat!). They talk about white papers at the top of the funnel and then buying guides and RFP guides a little further down the funnel. Eric’s Social Media Stat of the Week: Facebook Insights. Listen Now. The RSS feed is: [link].

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

Convince & Convert

MARCH 22, 2012

Read on for insights from Ian,, and Eric’s Social Media Stat of the Week (this week: an UNstat!). They talk about white papers at the top of the funnel and then buying guides and RFP guides a little further down the funnel. Eric’s Social Media Stat of the Week: Facebook Insights. Listen Now. The RSS feed is: [link].

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114