Marketing Insider Group

DECEMBER 7, 2010

In their research with 1,000 sales executives in the U.S., Buying, once a one-way interaction between an informed seller and a curious buyer, has become a conversation between equals, and the revolution in buying behavior is still ongoing.

Demand Generation Agencies 100

Demand Generation Agencies Paid Search Agency B2B Marketing Social Marketing 100

Marketing Insider Group

JUNE 3, 2010

Nothing drives response more than strong titles addressing prospect needs. Test your titles in every email blast you make to your “house file”. This will help you to understand the style that resonates best.

Lead Scoring 100

Lead Scoring Lead Ranking Sales Qualified Leads Top of Funnel 100

Marketing Insider Group

DECEMBER 14, 2010

All despite the fact that I did no keyword research. And fields overflowing with the weeds of bad ideas grown from the seeds of false assumptions… A couple of months ago I experimented with a blog rant on Whatever Happened To Marketing Strategy. That post is still one of my most popular. I didn’t base it off a recent study.

Business 100

Business Peer-to-peer Web 2.0 Customer Satisfaction 100

Marketing Insider Group

MAY 5, 2010

When I see B2B Marketers who have forgotten that we serve customers and create marketing campaigns with little research into customer needs or pains or the words they use to express their pains, it makes me crazy. To share the love. I am frustrated every day. I am a perfectionist.

B2B Marketing 100

B2B Marketing Paid Search Agency Planning B2B 100

Marketing Insider Group

MAY 5, 2010

When I see B2B Marketers who have forgotten that we serve customers and create marketing campaigns with little research into customer needs or pains or the words they use to express their pains, it makes me crazy. To share the love. I am frustrated every day. I am a perfectionist.

B2B Marketing 100

B2B Marketing Paid Search Agency Planning B2B 100

Marketing Insider Group

OCTOBER 14, 2010

This is where we select keywords based on quantifiable research like volume of searches and likelihood of conversion. Generic terms have a higher likelihood of being used by a student, researcher, or other non-prospect as opposed to our branded or solution-specific keywords. Did I mention this is really hard to explain?

Paid Content 100

Paid Content Paid Search Agency Budget Programs Marketing Budget 100

Marketing Insider Group

MAY 12, 2010

If you need to create content – research the top trending keywords, article titles, and customer pain points. Step 4: Identify or create valuable content and offers. This is the trickiest part. If you have content- test which pieces work best. Ask your partners. Ask your current customers.

Lead Generation 100

Lead Generation Sales Management Lead Ranking ROI 100

Online Marketing Institute

NOVEMBER 1, 2010

This blog draws on the heritage of my Forrester research. Disclaimer The views expressed on this blog are mine alone and do not necessarily reflect the views of my employer, Xerox Global Services, nor those of my former one, Forrester Research. Inside Sales And Telemarketing Help Boost B2B Brands: Really?

Marketing Mix 40

Marketing Mix Tactics Work Management Marketing Management 40

Marketing Insider Group

JULY 27, 2010

Source: The Google/TechTarget Behavioral Research Project: Phase 2) The message: Don’t call me! According to the TechTarget and Google Study on Search by Buying Stage , almost half of all search responders provide incorrect contact details. But if you want to email me something valuable I might read it.

Sales Management 100

Sales Management Paid Search Agency Lead Ranking Lead Scoring 100

Marketing Insider Group

MAY 17, 2010

Wikipedia and the Harvard Business Review describe it in these simple terms: The Service Profit Chain is a theory and business model evolved by a group of researchers from Harvard University in the nineties (among others James L. What is the Service Profit Chain? Heskett and Leonard Schlesinger).

Customer Satisfaction 100

Customer Satisfaction Loyalty B2B B2B Thought Leadership 100

Marketing Insider Group

MAY 17, 2010

Wikipedia and the Harvard Business Review describe it in these simple terms: The Service Profit Chain is a theory and business model evolved by a group of researchers from Harvard University in the nineties (among others James L. What is the Service Profit Chain? Heskett and Leonard Schlesinger).

Customer Satisfaction 100

Customer Satisfaction Loyalty B2B Thought Leadership Paid Search Agency 100

Marketing Insider Group

SEPTEMBER 30, 2010

internet, email, search tools and specialized research tools, statistics etc including direct access to clients! The risks are also so much higher, and the company can not and should not allow a gap between sales and marketing become a risk! Overall, marketing in todays world have so many more resources at hand compared to 20 years ago, ie.

Sales Management 100

Sales Management Top of Funnel Planning Paid Search Agency 100

Marketing Insider Group

JUNE 4, 2010

This new media is as much for HR, Research/Insight, Corporate strategy/planning and Finance as it is for Integrated Marketing, surely? Rebecca Roderick Jun 6 2010 Hi Michael I take the point – but surely this is about Stakeholder engagement not just customers. I bet you’d agree!

Social Media 100

Social Media Demand Generation Agencies Media PR 100