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Quick Ways To Double Your B2B Sales Conversions In 2021

Webbiquity

During the life of your product or service, you’ll realize that simply scaling top-of-funnel inquiries (in volume) won’t generate peak conversions over the long run. Though this is normal, it leads to depreciating conversions and longer sales cycles, if not dealt with effectively. The pandemic of 2020 amplified this phenomenon.

B2B Sales 260
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A New Generation of Marketing Metrics & the ROI of Better Data

DiscoverOrg

And we’ve historically used these types of metrics to justify budget requests for investing in more data purchases. These are still great ways of predicting how an organization will perform, especially when entering a new market or rolling out a new product for feature. Improve sales productivity.

ROI 269
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Beyond Prospecting: How to Use Video in the Rest of Your Sales Process

Vidyard

Whether you use the whiteboard-and-wave webcam or screen share approach, video is proven to get up to 3x the response rate and 5x more meetings booked than boring text-based emails. But once you’ve made that initial connection with a prospect, how do you continue to use video through the rest of the sales cycle?

Process 116
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8 Brilliant Ways to Increase Sales

Hubspot

Are your sales numbers flat this year? Are you struggling to get to hit your sales quotas? Do you need something extra to get the team motivated and meeting aggressive goals? I asked a few sales experts about their current favorite techniques for increasing sales — and threw in a few tips of my own. One quarter?

Stats 98
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What is CRM and how does it support marketing?

Martech

In this piece, we’ll dive deep into CRM systems and their impact on marketing teams. How a CRM platform helps sales and marketing teams collaborate effectively. They collect basic information such as customer websites, emails, phone numbers, purchase dates, social media data and much more. Types of CRM systems available.

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Live Blogging from the SiriusDecisions Forum on Operationalizing Personas

Cintell

” “If you’re not being audience-centric, then you’re being product centric. People don’t care about your product until they figure out how it connects to their problem.”. Our own research supports this fact, with only 8.2% Product management should be involved and contribute their insights to persona development.

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How to Create Detailed Buyer Personas for Your Business [Free Persona Template]

Hubspot

They help you focus your time on qualified prospects, guide product development to suit the needs of your target customers, and align all work across your organization (from marketing to sales to service). how far along someone is in your sales cycle), buyer personas also allow you to map out and create highly targeted content.