Trade Press Services Newsletter

AUGUST 4, 2022

While it is uncertain whether the bill will pass, the message to marketers is clear—national privacy regulations are on the horizon and now is the time to get ready. What the ADPPA Means for Businesses The ADPPA will regulate organizations that collect, process or transfer “covered data.”

Privacy 130

Privacy Privacy Policies Privacy Protection Marketing Management 130

Choozle

MARCH 5, 2024

Attention digital marketers and agencies: California’s recently updated privacy regulations are now in full effect. T he California Privacy Protection Agency (CPPA) has signaled they intend to enforce them quickly. Updated Privacy-Compliance Requirements 1. Privacy policies must be transparent and instructive.

Privacy 77

Privacy Privacy Policies Advertising Agencies Paid Search Agency 77

Martech

JANUARY 8, 2024

For example, In 2017, Apple introduced Intelligent Tracking Prevention , one of the company’s first forays into privacy-enhancing technologies, which limits the effectiveness of third-party trackers in Safari. Business email address Subscribe Processing. It’s reworking our ability to trust our analytics. In your inbox.

Analytics 123

Analytics Privacy Privacy Policies Privacy Protection 123

Martech

OCTOBER 15, 2021

California is also creating the California Privacy Protection Agency (CPPA), which will be in force in 2023 and actively audit and fine non-compliant businesses. The goal is to give consumers control over their personal data that is collected and processed by U.S. Reevaluate your processes. Be transparent.

Ethics 103

Ethics Work Management Marketing Management Paid Search Agency 103

Navigate the Channel

SEPTEMBER 15, 2023

AI simplifies this process by continuously monitoring campaign performance and making real-time adjustments. Transparency and Accountability Transparency is a critical component of both inclusivity and authenticity. Brands should be transparent about their practices, values, and any challenges they may face.

Marketing AI 65

Marketing AI Trends Ethics Privacy 65

Convert

SEPTEMBER 15, 2021

With each state’s unique privacy regulations, it’s becoming increasingly difficult for companies to keep track of these changes, ensure compliance and avoid penalties. Ability to Process. Right to receive notice of processing activities. Opt in or opt out for processing of sensitive information. Colorado CPA. Europe GDPR.

Act-On 98

Act-On Privacy CPA Cost per Acquisition 98

SmartBug Media

JANUARY 17, 2020

According to a 2018 Demand Base study, only thirty-two percent of organizations surveyed report being fully compliant, and many are in the process of still obtaining compliance. No longer can you simply send out a 14-page legal document with complicated terminology explaining your privacy policies and consider yourself covered.

Privacy 80

Privacy Work Management Paid Search Agency Marketing Management 80