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Chris Abraham joins Frank Eliason and Shel Holtz on FIR

Biznology

Magic in the form of Shel Holtz , godfather of Digital PR and Social Media Communications, asking me to join him on his globally-popular communications podcast, For Immediate Release (FIR). And since I am in PR and marketing, I might have personally taken myself off the invite list based on my past bad behavior. Can we even?

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Web 2.0 and the Evolution of Marketing

WebMarketCentral

Hot on the heels of my last post came several news announcements on the growing influence of Web 2.0 First, there was Use Web 2.0 Author Joe Lichtenberg contends that "Customer engagement drives loyalty, and effective (and judicious) use of Web 2.0 Next, MarketingVOX reported that Web 2.0

Web 2.0 20
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Non di solo Google.

Buzz Marketing for Technology

IL GURU di GURU e wikipedia. Normally when a PR person approaches me with a story, Im not all that. Learning Object Repositories (LORs) have emerged as more collaborative and participatory than ever before, thanks to the nature of Web 2.0. Ogni giorno mi pongo come apprendente sociale che sfrutta le risorse del Web 2.0.

Google 100
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Best of 2007: Interactive PR

WebMarketCentral

Wikipedia defines interactive PR as "the practice of using Internet tools and technologies such as search engines, Web 2.0 David Meerman Scott's The New Rules of Marketing & PR provides an excellent primer on the subject. tags: interactive PR, Web 2.0 tags: interactive PR, Web 2.0

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Generating Word of Mouth Buzz through Interactive PR

WebMarketCentral

There are a number of online tools and methods to spread word of mouth online, but a key one is interactive PR. Blogs, online news releases, and other forms of Web content let organizations communicate directly with buyers.and here's something really neat: if you do a good job telling your story directly, the media will find out.

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Best of 2008: Amusing, Creative and Just Plain Odd, Part 1

WebMarketCentral

Poking fun at Web 2.0 Poking Fun at Web 2.0 Naming Conventions: Pot Calling Kettle Black by The Officially Official Blog of Searchles The folks at social bookmarking site Searchles have some fun with web 2.0 tags: Web 2.0 tags: Web 2.0 tags: Web 2.0 tags: Web 2.0

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Don't They Know Who You Are? Why Reputation Management is Critical

WebMarketCentral

Hire a social media-savvy PR person to help you get interviewed by prominent bloggers and writers in your industry. Consider writing a Wikipedia page about yourself. That means you'll need to have links to third-party sources who have written about you, and the, er, idiosyncratic folks at Wikipedia will have to agree.