Valasys

AUGUST 19, 2019

The market can be desirably segmented by the brands to target their most relevant personas. The market segmentation & targeting is an indispensable part of a highly effective omnichannel marketing strategy. The pieces of content can be distributed to segmented personas based on their demographics, job titles, etc. &

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

Valasys

JANUARY 17, 2020

The target personas need to be clustered into specific segments before they can be targeted and converted. & content reflecting on positive word-of-mouth-marketing (WOMM). This positively impacts brand equity & helps in building brand resonance. B2B marketers need to rely on niche-specific targeting strategies.

B2B Marketing 64

B2B Marketing Marketing AI Marketing Management B2B 64

Valasys

JULY 12, 2019

Capturing & relying upon the intent signaling of the prospects, the B2B marketers are now in a position to run better-targeted campaigns than ever before, to attract, engage & convert the prospects – leveraging omnichannel marketing.

Cost 40

Cost ROMI Optimization B2B Marketing 40

Valasys

MARCH 9, 2020

Device location data, the type of device & apps used & websites created, searches & bookmarks & almost every activity of the customer online creates data that can be used for customer segmentation as well as for hyper-targeting of the customers in diverse clusters, using paid advertising & email marketing campaigns.

Sales Cycle 64

Sales Cycle Paid Content Marketing AI B2B Sales 64

Valasys

FEBRUARY 28, 2020

The apt segmentation, tailored to the niche, implying the machine learning algorithms such as K-means clustering allows marketers to gauze their prospects so insightfully that tailored experiences can be delivered to them. Deploying the user-generated content (UGC) in the right way can help the brands in painting a positive brand image.

Loyalty 72

Loyalty Top of Funnel Content Marketing Ad Building 72

Valasys

AUGUST 6, 2019

Furthermore, niche-specific targeting is also done by segmenting prospects based on their geographical location or the primarily targeted geographies of the prospects. Oftentimes, brands might also leverage business segmentation, taking into consideration factors like industry, company size or annual revenue.

Marketing AI 45

Marketing AI Top of Funnel B2B Sales Marketing Budget 45

Valasys

AUGUST 26, 2019

Segmenting the market & then segmenting the group of ideal audiences into specific clusters lays the foundation of attracting, engaging, converting & retaining the customers. Influencer marketing can be an impactful way for brands to optimize their Returns on Investment (ROI) through positive Word-of-Mouth Marketing (WOMM). .

Paid Content 40

Paid Content Top of Funnel B2B Marketing Marketing AI 40

Valasys

SEPTEMBER 20, 2019

Oftentimes, targeting is helpful only segmentation of persona has been properly done. Employ Influencer Marketing : Influencer marketing not only helps to optimize the Return on Investment (ROI) from diverse marketing endeavors but can also help in positively influencing a viral content strategy.

Viral Marketing 40

Viral Marketing Marketing & Strategy Marketing Strategy B2B Marketing 40

Valasys

JULY 25, 2019

According to HubSpot, Inbound Marketing can be defined as follows: “Inbound marketing is about creating valuable experiences that have a positive impact on people and your business. The prospects are also segmented into several clusters based on their vital data & are targeted across omnichannel. Creating SEO-friendly Content : .

Inbound Marketing 45

Inbound Marketing B2B Marketing Marketing AI WOMM 45