solutions 
Martech
OCTOBER 28, 2022
To succeed as a small or medium-sized business (SMB), employees must work smarter. This opportunity to bring creativity and agility to the table is one of the many reasons why employees find SMBs rewarding workplaces. And often, with SMBs, the product offering aligns with employee values and belief systems. But let’s face it.
Salesforce Marketing Cloud
JANUARY 24, 2022
Read our free SMB Guide to Sales and Marketing Alignment. Website optimization is a priority for every marketer and a key marketing tool for any SMB, but especially for those that sell, advertise, and target online. For example, prospects might search for “customer service tools” versus the industry term “help desk solutions.”
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Martech
APRIL 22, 2022
To engage customers in a personal way, at a very large scale, AI or machine learning is essential. With AI, brands can boost the ROI of marketing campaigns through predictive modeling, advanced segmentation, and personalization. Some solutions offer draft content for emails or specific social media platforms, such as Twitter.
Conversica
AUGUST 5, 2021
Banuelos brings decades of sales experience in marketing cloud, enterprise marketing management, commerce, and digital experience solutions across SMB, mid-market and enterprise businesses and directly supports Conversica’s transparent commitment to Diversity and Inclusion. FOSTER CITY, Calif., – Aug. 5, 2021 – Conversica, Inc. ,
Salesforce Marketing Cloud
FEBRUARY 7, 2022
Here are five simple and effective small business leadership tactics you can use to lead your SMB with compassion, and help you sustain real customer relationships both now and in the future. Encourage your sales teams to make personal check-ins with customers to provide a compassionate ear. How else can you lead your team to success?
Envy
FEBRUARY 17, 2019
Est. 2012, London Twitter: @ClauseMatch. Est. 2014, Tel Aviv Twitter: @Secured_Touch. Their HUMANOBOT solution uses advanced machine learning to identify user activities such as swipe speed, finger pressure, and device movement, and to separate these activities from non-human behaviors. Est. 2014, Dublin Twitter: @aidtechnology.
Webbiquity
APRIL 10, 2018
They need solutions but have limited bandwidth and attention. Simplifying and personalizing the buying process is now the key differentiator. In addition, nearly three-quarters (73%) of B2B buyers say they want a personalized, consumer-like customer experience. But how can B2B marketers most effectively achieve those results?
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