6sense

FEBRUARY 17, 2022

Editor’s Note: CMO Coffee Talk is an open space for more than 1,300 CMOs to come together weekly with their peers and discuss timely, crowd-sourced topics. We need more acronyms in B2B marketing like we need more vanity metrics, but hear me out about ROA — this is a good one. . What’s their ROA? . Or some vino.

ROAS 62

ROAS CMO Peer-to-peer Allocation 62

Sprout Social

SEPTEMBER 18, 2023

See where your dollars had the most impact in the previous year—the campaigns that brought the biggest return on ad spend (ROAS), conversion rates or lead sources. With an economic downturn looming, it’s not surprising around 75% of CMOs report being asked to do more with less in a Gartner survey. What is your current brand perception?

Marketing Budget 130

Marketing Budget Marketing Budget Creation Paid Content Budget Programs 130

Sprout Social

FEBRUARY 11, 2021

Our #SproutPartner MVP actively supports their agency peers and community by facilitating important conversations, providing insights and sharing resources as well as their expertise. It’s that time of year when I have the privilege of announcing our Agency Partner Program Value Award Winners. SproutPartner MVP.

Advertising Agencies 107

Advertising Agencies Paid Search Agency Paid Social Agency Ad Agencies 107

Martech

MAY 10, 2022

Buyers are guiding themselves down the funnel, gathering information and turning to peers before engaging with vendors. “I The company, a financial planning and analysis platform had just begun a rebranding effort that included a name change. “It It was evident to me that we needed a better customer reviews program,” said Tonkin. “At

Buying Cycle 83

Buying Cycle Intent Ideal Customer Profiles Planning 83

Digilant

NOVEMBER 15, 2018

According to eMarketer, health marketers are lagging inordinately in adopting programmatic, as compared with their peers in other industry categories. Digilant And HealthLink Dimensions Partner To Help Marketers Go All-In On Digital. Programmatic On The Rise in Healthcare & Pharma. The Digital Marketing Revolution Is Well Underway.

Advertising Agencies 40

Advertising Agencies Paid Search Agency Work Management Marketing Management 40

Unbounce

SEPTEMBER 16, 2021

The key to maximizing your return on ad spend (ROAS) is to be highly strategic in your audience targeting, keyword usage, and landing page design. PPC is a method of digital advertising in which you aim to get your ads to rank as the highest result displayed for user searches, and you, as the advertiser, pay a fee each time it’s clicked.

Landing Pages 145

Landing Pages PPC Paid Content Optimization 145

LeadsRX

MAY 18, 2021

Portland, Ore., May 18, 2021 – Marketing analytics company LeadsRx is pleased to announce that it has been named to Inc. magazine’s Best Workplaces for 2021. The recognition among Inc. ’s LeadsRx employees are responsible for its success and growth including a 44 percent boost in business over 2019 despite the challenges of the past year.

Multi-Touch Attribution 52

Multi-Touch Attribution Peer-to-peer Paid Search Agency Multi-Channel 52