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7 Key Issues To Avoid When Creating Your Buyer Personas

Lead Forensics

What both groups have in common is a lack of understanding about who they are dealing with. Forgetting about ‘Negative’ Personas As well as knowing who you want to target, it’s important to know who you don’t. Do you know who is in there, why and what their profile is? Do you know why your current clients buy from you?

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Let's talk ABM: 6 ways to build buyer experiences with ABM

Strategic-IC

Informed by your Ideal Customer Profile, guided by your first- and third-party data, they’re the hub from which to roll out creative strategies and messaging tactics. As a result, interactions became more about the value exchange, and less about conversion – and that is exactly the mindset that ABM promotes.

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30 B2B Social Media Tips for 2016

KoMarketing Associates

As we get into 2016, here are 30 tips to help improve your B2B social media strategy: 1. I know it probably doesn’t make sense to start a B2B social media strategy post by telling you to think beyond B2B, but as Owen Fuller suggests, we must think beyond just business and think P2P (person to person). Optimize Your Social Profiles.

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Recap of Social Media Day San Diego: Our thoughts and Reactions

GreenRope

All that talk about Facebook, LinkedIn, Twitter, and Google+ gets us all excited! B2B and B2C have something in common: they are both P2P. Here is the most exciting tidbit we took away: Posting about everything is posting about nothing. Your LinkedIn profile should be aligned with your brand. By Tatiana Ceresa.

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Recap of Social Media Day San Diego: Our thoughts and Reactions

GreenRope

All that talk about Facebook, LinkedIn, Twitter, and Google+ gets us all excited! B2B and B2C have something in common: they are both P2P. Here is the most exciting tidbit we took away: Posting about everything is posting about nothing. Your LinkedIn profile should be aligned with your brand. By Tatiana Ceresa.

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Recap of Social Media Day San Diego: Our thoughts and Reactions

GreenRope

All that talk about Facebook, LinkedIn, Twitter, and Google+ gets us all excited! B2B and B2C have something in common: they are both P2P. Here is the most exciting tidbit we took away: Posting about everything is posting about nothing. Your LinkedIn profile should be aligned with your brand. By Tatiana Ceresa.

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Recap of Social Media Day San Diego: Our thoughts and Reactions

GreenRope

All that talk about Facebook, LinkedIn, Twitter, and Google+ gets us all excited! B2B and B2C have something in common: they are both P2P. Here is the most exciting tidbit we took away: Posting about everything is posting about nothing. Your LinkedIn profile should be aligned with your brand. By Tatiana Ceresa.