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SMS marketing 101: How to use text messaging in your marketing strategy

Sprout Social

It’s SMS marketing—one of the easiest and most effective ways to reach your target audience. In this post, we’ll take a look at what SMS marketing is, different types of SMS marketing campaigns and share some examples of how businesses are using SMS marketing to reach their goals. What is SMS marketing?

SMS 101
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Practical Tips to Develop a Relevant SMS Marketing Campaign in 2019

DivvyHQ

Each year comes with new marketing goals and objectives to help you stand out from your competition. Among all the marketing trends batted around in 2019, SMS marketing is one of those go-to channels that can truly help you grow your business. SMS response rate is 45 percent. ” Source: [link].

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Key Benefits of Mass Text Messaging in B2B Marketing

Valasys

Understanding Mass Text Messaging Mass text messaging, also known as SMS marketing, involves sending promotional messages or notifications to a large group of recipients simultaneously. This technique allows businesses to send out important updates, promotions, or reminders to their subscribers, instantly and cost-effectively.

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What to do if customers aren’t receiving your confirmation emails

Martech

The first step to ensure delivery is to follow basic email good practices: Use a reputable email service provider. Provide an easy path to opt out. See MarTech’s Email Periodic Table for a detailed list of email best practices.) That is, once they confirm delivery, they drop out.) Authenticate your domain.

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Conversational Content: How to Market Through Text Messaging and Chatbots

Content Marketing Institute

Conversational interactions between content consumers and brands – via SMS text-style messaging and chatbots – are redefining how marketing teams can engage their audiences. Three phrases leap out at me from that quote: “interactive and contextual,” “replace ad broadcasting,” and “drive deeper relationships.” cfrascl Click To Tweet.

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SMS Marketing: the Good, the Bad, and the Don’t You Dare

Optinmonster

In this article, we’ll go over the dos and don’ts of SMS marketing, along with other critical mistakes to avoid which we like to call the “Don’t You Dares.”. You pick it up to check out who sent you a message, right? Your reaction probably depends on if your business friend followed SMS marketing best practices.

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How Mobile Marketing + Email Pack a Punch for Marketers

Adobe Experience Cloud Blog

Even if they are interested, they often miss important communications simply because there is so much noise out there. Walk out of your house, and you’re bound to see someone engrossed in their phone. The most fundamental mobile marketing campaign that has the highest delivery and reading rates are happening via text.