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An Overview of GA4’s New Privacy Features (And Their Impact On Testing)

Convert

Read on as we’re taking a deep dive into what GA4 offers when it comes to privacy features. Can Google Analytics Be Trusted When It Comes To Privacy? It was a big year for user privacy in 2022. Here’s an illustration: Source Earlier versions of Google Analytics required you to configure your tracking script and was opt-in only.

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Common Marketing Tricks That Can Actually Ruin Your SEO

Single Grain

The long-lasting fight between sales and marketing teams and SEOs has taken many lives. We’ve all seen it happen: The marketing team makes drastic changes to the site in the name of UX, and causes the rankings to drop. Or the marketing team delivers a fantastic piece of copy, only to have their wings clipped by the SEOs.

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The Ultimate (Giant) Shopify Conversion Optimization Checklist For Entrepreneurs & CRO Agencies

Convert

And as most Shopify store owners eventually learn and good CRO agencies will tell you, SEO isn’t a one-and-done strategy. The continual improvements compound over time. But there are best practices that you can and should follow. On-page SEO. Create user-friendly navigation Add structured data Speed up your load time. Let’s start with basic SEO.

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Most Popular Multivariate Testing Tools in 2021

Convert

Or better still, how can you run more tests and get more information during the same time period? That’s where multivariate testing comes in. It allows you to test multiple elements all at once, to see which particular version works best. With an A/B test , we test a single variation page vs the original control design.

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40 Top Heatmap and Session Replay Tools Reviewed: The Most Comprehensive Comparison Guide

Convert

Everything you need to know about finding the ideal tool to ace marketing and optimization. Ever wish you could read minds and understand what users really think about your website or app? Well… that’s impossible (sorry to get your hopes up), but heatmap and session replay tools come reasonably close. This article was months in the making.

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How to be GDPR Compliant (GDPR Consent Examples Included)

ConvertKit

When new regulations are passed, entire industries are faced with the challenge of shifting their marketing strategies to comply with new laws. One regulation that has changed the way content marketers build their email lists is learning how to be GDPR compliant. They are, in fact, an essential competitive advantage.

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How to be GDPR Compliant (GDPR Consent Examples Included)

ConvertKit

When new regulations are passed, entire industries are faced with the challenge of shifting their marketing strategies to comply with new laws. One regulation that has changed the way content marketers build their email lists is learning how to be GDPR compliant. They are, in fact, an essential competitive advantage.