The Effective Marketer

AUGUST 30, 2010

David Meerman Scott , in his book The New Rules of Marketing and PR points out that creating quality content is the new imperative: “The tools of the marketing and PR trade have changed. This entry was posted on Monday, August 30th, 2010 at 8:45 am and is filed under Communication , Content Marketing , Online Marketing.

Work Management 100

Work Management Marketing Management Marketing Automation Services Planning 100

The Effective Marketer

JUNE 13, 2009

It is a free week long online training program featuring some great speakers on topic such as blogging, SEO, viral marketing, email marketing, lead nurturing… all the tools online marketers need to know. You can follow any responses to this entry through the RSS 2.0 So, why is it free?

Marketing Automation Services 100

Marketing Automation Services Work Management Budget Programs Marketing Management 100

Online Marketing Institute

JUNE 15, 2009

Online Marketing Blog TopRank’s internet marketing blog on the intersection of digital PR, social and search engine marketing. For example, we get pitches from PR firms about major brands running new viral or social media campaigns. That’s great, but what does it have to do with search marketing?

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40

The Effective Marketer

JUNE 21, 2009

Class: Viral Marketing and World Wide Raves (GF301) Professor: David Meerman Scott, author of New Rules of Marketing & PR and World Wide Rave David is a great speaker and has engaging stories, making his presentation one of the best of the series. You can follow any responses to this entry through the RSS 2.0

Inbound Marketing 100

Inbound Marketing Training Planning Work Management 100

Convince & Convert

SEPTEMBER 21, 2010

You’re engaged in an advertising and marketing campaign that uses the Web as its distribution platform. Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics. That is the value to me of Web 2.0

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

WebMarketCentral

MAY 18, 2009

Discover these answers and others here in more of the best posts from the past year on social media marketing and PR. A high number of RSS subscribers is going to be your best Google indicator." Of the hundreds of Facebook applications available, which ones are best for business?

Social Media 20

Social Media Web 2.0 iCrossing Optimization 20

Online Marketing Institute

NOVEMBER 1, 2010

I’ve been following marketing mix effectiveness for over three years the results are strikingly consistent, if not surprising: 1) B2B marketers use a lot of tactics that they admit don’t work as well as they should. 2) PR and TV are popular for building brand but trade shows and email raise awareness best.

Marketing Mix 40

Marketing Mix Tactics Work Management Marketing Management 40