markempa

AUGUST 17, 2007

Here are some direct mail content ideas: personal letters, dimensional mailers, books, newsletters, press releases, white papers, event invitations, research reports, case studies, success stories, article reprints and third-party articles. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Scoring 120

Webbiquity

MARCH 29, 2010

Business people have always had to do this, and have used a variety of tools: trade publications, direct conversations with vendors and customers, analyst reports, seminars and other events, trade associations newsletters and other sources. Physical networking at such events is still important. Information Sharing.

Social Media 100

Social Media Media Social Networks Network Marketing 100

Hubspot

OCTOBER 16, 2019

Tactics might include email newsletters, messaging on website copy or blog content, social media management, responding to reviews, and engaging with followers. Do you want to ensure your company is active in your niche's community, including trade shows and events? Reputation management. A PR agency can help with that.

PR 95

PR Paid Search Agency Advertising Agencies Ad Agencies 95

Webbiquity

MAY 10, 2011

Feature a newsletter signup box prominently near the upper-right corner of your blog. From time to time, write “teaser&# posts informing readers of what content they are missing, but could be getting, as a newsletter subscriber. Exhibiting at an upcoming trade show? Build your email subscriber list.

ROI 100

ROI Generation Advertising Agencies Case Studies 100

markempa

FEBRUARY 9, 2015

A lead nurturing program can leverage existing investments that you have made in other marketing efforts such as trade shows, webinars, direct mail, PR and other marketing collateral by repurposing the existing content. Newsletters — Print or email, or both, with articles that address customer challenges.

Lead Nurturing 120

Lead Nurturing Sales Qualified Leads Lead Scoring Lead Ranking 120

Hubspot

MARCH 21, 2013

That's right, the event and trade show industry is the one rollin' in dough. Posting who is attending which events in a public place -- like an internal company newsletter, forum, or wiki -- makes it easier for your sales reps to connect you with prospects they're speaking with that are attending the same events.

Conference 28

Conference B2B Thought Leadership Trade Show Network Marketing 28

WebMarketCentral

DECEMBER 6, 2007

This is really the "meat" of the plan, the action items. That ought to get you started!

Planning 20

Planning Marketing Plans Paid Search Agency Banner Ads 20