Marketing Insider Group

MAY 18, 2020

Thought leadership is a content marketing approach that spotlights expertise to build credibility. Thought leadership describes an approach in content marketing that involves tapping into your internal talent, passion, and expertise to answer the most burning questions of your target audience, relative to a specific topic.

Thought Leadership 346

Thought Leadership B2B Thought Leadership Research Practices 346

Scoop.it

AUGUST 3, 2021

However, it’s vital to remember that you’re curating content for your audience, and this marketing tactic isn’t about the things you find interesting on a personal level. This calls for a fundamental understanding of who you’re marketing to and what they find most engaging. But what is content curation? What is Content Curation?

Curation 105

Curation Small Business Marketing Top of Funnel Paid Search Agency 105

Onalytica B2B

DECEMBER 7, 2017

The reason for this excitement is that we no longer deem it necessary to sell the benefits or lecture brands on why they should be doing influencer marketing. If all that is between you and influencer marketing is knowing where to begin, then read on. 1) Do you know who your relevant influencers are? Competitor advocates.

Planning 198

Planning Work Management SME Budget Programs 198

ClearVoice

FEBRUARY 19, 2021

If you spend any time in marketing or PR groups, it’s been impossible to avoid curiosity and chatter about a new app called Clubhouse. That depends on a few things: First of all, do you need to be exposed to new opinions and new people for your job? Third, are you more of a believer in open or closed social networks?

SME 80

SME Social Media Cross-Selling Work Management 80

Savanta

MAY 18, 2011

SMEs are a potentially significant opportunity for many B2B marketers then, but how best to open a conversation? This was puzzling me so I asked 450 buyers of B2B services within SMEs to imagine a prospective supplier wanted to engage with them. Their answers provide clear guidance on where best to target marketing resources.

SME 120

SME Advertising Channels Telemarketing Multi-Channel 120

Industrial Marketing Today

APRIL 23, 2012

I’ll go out on a limb and state that content marketing for engineers is different. And I agree that at the end of the day, marketing to engineers is still all about communicating with people. Call it P2P (Person-to-Person) marketing if you will. Call it P2P (Person-to-Person) marketing if you will.

Peer-to-peer 60

Peer-to-peer Work Management Content Marketing Marketing Management 60

Buzz Marketing for Technology

JULY 7, 2008

3) Cross functional participation is important - but consensus is only a “nice to have&# : Much of the long range benefits from doing this work brilliantly accrues from driving cross functional execution(Marketing/Support/Business Units). Social networking has hit a tipping point, but the channels will continue to ebb and flow.

Social Media 100

Social Media Communities Wiki Work Management 100