Buzz Marketing for Technology

OCTOBER 30, 2008

And whenever someone says I am getting a little to edgy I show them the - ExtendedStay viral video – that usually works. Jeff – Moving the business model from broadcast to a narrowcast model. Jeff – My role as the CMO of the company is to create “tension” to move the organization and brand in a massive way.

CMO 100

CMO Narrowcasting Peer-to-peer CPA 100

Vidyard

APRIL 17, 2015

Here’s how @taulia approaches it: #mktgsummit pic.twitter.com/2JLcE7jt9Y — Vidyard (@vidyard) April 14, 2015 Hyland also pointed out that mass virality isn’t always the goal of their video content. I was just making content that met what people needed.”

Narrowcasting 51

Narrowcasting Advertising Agencies P2P Work Management 51

Vidyard

AUGUST 2, 2013

We’ve all seen the viral videos. If you want a quick refresher, there have even been compilations such as The 50 Best Viral Videos of 2012 and YouTube Rewind 2012 Every now and then, a marketer seems to hit the jackpot by creating their own viral phenomenon. Viral videos are meant to be 100% entertaining.

Viral Marketing 50

Viral Marketing Narrowcasting Video Marketing Youtube 50

Vidyard

JANUARY 19, 2015

Take this video explaining how the Stuxnet computer virus worked: Did you watch it all the way through? If you can get the message across in a few lines of text, working this into a video may be overkill. If your product or service is very niche based, building a video and hoping it goes viral isn’t a winning strategy.

Video Marketing 50

Video Marketing Campaigns Narrowcasting Viral Marketing 50