Remove Multi-Channel Remove Optimization Remove WOMM
article thumbnail

8 Reasons why B2B Marketers Should Prioritize Word of Mouth Marketing (WOMM)

Valasys

According to a survey conducted by the Word of Mouth Marketing Association (WOMM), it has been found that offline word of mouth marketing is 5x more impactful than paid media impressions. Word of Mouth Marketing (WOMM) plays a prominent role in shaping brand trust & reputation.

article thumbnail

How Customer Experience Management (CXM) will become Smarter in 2020

Valasys

The marketers keeping pace with digital transformation will harness mountains of customer data from diverse platforms across the web, as well as from the physical channels & will put them to use for extracting valuable insights from data analysis & interpretation. According to Gartner. Why Customer Experience Management is Important.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How Brand Advertising is Beneficial for B2B Marketers

Valasys

Marketers can gather significant insights by multi-variety testing their branding & advertising endeavors. The insights can be applied across channels to improve the overall conversions. Also, positive word-of-mouth marketing (WOMM) is a repercussion of delivering an excellently seamless after-sales experience.

article thumbnail

How to Build Customer Loyalty with Content Marketing

Valasys

Well, this operates on the simple philosophy of optimizing the omnichannel experiences of the customers, even after generating sales conversions. Customer Experience Optimization (CXO) strategy has evolved as a key brand differentiator in the year 2020. Content is studded everywhere on the digital channel.

Loyalty 72
article thumbnail

5 Reasons to use Emotional Analytics in B2B Marketing

Valasys

The perpetual brand proposition of a product or service that the existing & potential customers might have in their minds helps create hyper-personalized targeting strategies, to optimize the experiences of the prospects through omnichannel marketing endeavors. ” How to use Emotional Analytics for Businesses.

article thumbnail

10 Powerful Ways to Scale-up your Email Marketing During Coronavirus

Valasys

Learn more Three Ways to Optimize Your Email Marketing Campaigns. Focus on Optimizing the Digital Touch-points for now. Also, the content on the website should be more dynamic in nature to optimize the individual experiences of the buyers. Execute Multi-Touch Campaigns to Convey Brand Messages.

article thumbnail

7 Reasons to Use Content Marketing for the B2B Lead Generation

Valasys

Content marketing is also associated with the on & off-page optimization of a business’ website , with diverse Email Marketing Campaigns for reputation building & enhancing brand resonance. Modern prospects start their buying journeys on diverse channels, including social media channels.