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Why This Weird and Wonderful Global Influencer Campaign Works

Convince & Convert

In addition to the YouTube influencer partnerships, Lenovo has created a dedicated #Goodweird project microsite, which encourages its customers to explore the project and submit photos and videos showcasing their take on what qualifies as #Goodweird. Get our Definitive email newsletter. Only time will tell….

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B2B Lead Generation Blog: Content ideas for lead nurturing and tactics to use

markempa

Here are some direct mail content ideas: personal letters, dimensional mailers, books, newsletters, press releases, white papers, event invitations, research reports, case studies, success stories, article reprints and third-party articles. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

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Marketing Must-Do's For Helping a New Educational Program Take Off

Hubspot

Does any aspect of the program lend itself to a creating a microsite? A microsite exploring an issue that attracts people interested in the area of study — and provides an opportunity to get them into your contact database — may be worth the investment. Set up program page within school website.

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Content and the Health Industry: A Guide to Success

ClearVoice

e-newsletters. Some companies like Walgreens and CVS set-up “microsites” within their websites to provide the latest information about their COVID-19 testing options. Case studies of successes. Infographics that illustrate trends and relevant statistics. Downloadable reports that enable you to capture viewer information.

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19 New Featured Sources on the B2B Marketing Zone

Webbiquity

Dianna Huff – B2B Marcom ( Small Business Newsletter Email Campaign Facebook SEO Budget Writing ). CeeKue ( Promotion Word of Mouth B2C CRM Google Content Tips ). Andrew Spoeth ( @andrewspoeth ). Social Media Statistics for B2B Marketers , June 21, 2010. Seth Godin Talks of the Lizard Brain , March 3, 2010. July 8, 2010.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

TNT encourages trainees to leverage the power of their personal networks, by providing participants with a personal, customizable microsite for reaching their fundraising goals by getting donations from friends and family.

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3 Ways Facebook is Killing Your Website | Social Media Marketing.

Convince & Convert

link] Tejas Deshpande RIP #microsites … #Facebook is the new Doyen of the #world ! RT @arikhanson: 3 reasons why Facebook is killing your Web site via @jaybaer [link] [link] Stephanie Sammons I agree and great point.