How Customer Service can Devastate Your Social Media Plans
Convince & Convert
JUNE 13, 2014
Peter points out that a PR stunt for the sake of a PR stunt is pointless. “You have to be transparent. In this case, though, they took a fun idea and found ways to include the audience in the stunt, and he tracks it as a win for Arby’s. The Big Two: Peter Shankman What’s your one tip for becoming a social pro?
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