multi-touch 
Adobe Experience Cloud Blog
MARCH 18, 2015
Author: Mike Moeller Earlier this week, Marketo was lucky enough to host a panel at SXSW in Austin, TX, with of some of the brightest minds in marketing. Bigley also noted the importance of transparency and authenticity in your brand’s content. People are multi-faceted – brands can be, too,” she said.
chiefmartech
APRIL 6, 2016
Even all of the major platform vendors who joined me for a fireside chat — Google, Marketo, Oracle, and Salesforce — acknowledged that multi-vendor marketing tech stacks were the reality of the market. MarTech Still Neds a Human Touch by Derek Walter at CMSWire.
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OutboundView
FEBRUARY 28, 2019
Rather than churning out a bunch of unique, disjointed pieces of content, you can turn one epic piece of content into a multi-purpose series of articles, videos, and podcasts. Content should serve the entire customer lifecycle – from first touch to renewal. The key mantras here are to: Create transparent, consistent workflows.
Adobe Experience Cloud Blog
MARCH 25, 2019
In fact, only 25% of marketers are doing multi-touch attribution, according to the 2018 State of Pipeline Marketing Report. There are two broad approaches to attribution: Single-touch attribution models offer a simple approach that applies 100% of the revenue credit to a single touch point in the customer journey.
PureB2B
NOVEMBER 29, 2016
The Marketo marketing automation software is a multi-functional platform that promotes customer engagement via personalized messaging across different channels. Pica9 uses its comprehensive patented CampaignDrive platform that provides multi-channel capabilities for brand resource management, web-to print, email, and social functions.
chiefmartech
MAY 9, 2017
Allocadia has championed a “run marketing” and “do marketing” duality to the structure of marketing operations and execution — the behind-the-scenes management of the department (“run”) and front-office marketing that touches prospects and customers to attract, acquire, and retain them (“do”).
PureB2B
NOVEMBER 29, 2016
The Marketo marketing automation software is a multi-functional platform that promotes customer engagement via personalized messaging across different channels. Pica9 uses its comprehensive patented CampaignDrive platform that provides multi-channel capabilities for brand resource management, web-to print, email, and social functions.
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