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Full Circle Insights Announces Report Extender for its Response Management Application on Salesforce AppExchange

Full Circle Insights

” “We are excited that Full Circle Insights is continuing to innovate on AppExchange as they implement marketing reporting capabilities native to Salesforce,” said Woodson Martin , GM of Salesforce AppExchange. Salesforce, Salesforce AppExchange and others are trademarks of salesforce.com, inc.

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Embrace Mistakes to Become a Better Social Media Pro

Convince & Convert

In April, we chatted with the manager of a huge social media team at KLM , an author on thought leadership , Pet360’s PR and social media expert, and the two-man social media team of Canadian yo-yo company CLYW. I wanted to double the size of my email list by the end of the year. Yo-yo is trademarked in Canada.)

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28 Companies With Even Catchier Slogans and Taglines

ClearVoice

This is our list of brand slogans and taglines; you will find more detailed backgrounds for each one further down in this post. The dictionary definition of a slogan is “a memorable phrase” — but brand marketers see it as a much more significant piece of content. Entire campaigns and initiatives are created around these few words.

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29 Companies With Even Catchier Slogans and Taglines

ClearVoice

The dictionary definition of a slogan is “a memorable phrase” — but brand marketers see it as a much more significant piece of content. Not even probably at the time it was coined, and certainly not in later decades when craft beer came on the market. What’s a slogan? It tells your potential customers why to choose you. Yep, it did.

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Social Media Lawsuits Protect Yourself From Them | Guest Posts.

Convince & Convert

A recent presentation at the PRSA Counselors Academy, by Michael Lasky , Partner and Chair of the Public Relations Law Practice at the law firm of Davis & Gilbert in NY, provided a wake up call to those in attendance about how the law is slowly creeping into the social landscape and why responsible marketers had better pay attention.

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Decentralizing Brand Authenticity: How Giant Companies Get Personal

Content Standard

This puts enterprise scale companies in a tight spot: Do they continue to scale their content marketing departments and overhead at the same clip as their audience growth, or dial back on brand marketing, focus on sales, and hope for the best? So how should your marketing team tackle it? Your Friendly Neighborhood Marketer.

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A 3-Step Guide for Leading a Successful B2B Rebrand

BOP Design

As a B2B marketing professional, a company rebrand is one of the most impactful initiatives you can lead during your career. The vision (typically defined by the CEO) drives all the marketing and branding decisions made throughout the process. Put together a thorough list of everything you need.