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40+ B2B Marketing Statistics and Benchmarks to Inspire Performance Throughout 2015

KoMarketing Associates

But as the Memorial Day holiday weekend passes us by, how does the progress of your B2B online marketing initiatives look? As we move into the end of the first half of the year, its important to reassess online marketing performance and make certain we don’t lose track while enjoying the summer. New Marketing Data.

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Social Media Hacking: How to Protect Your Account

Oktopost

There’s no denying that social media has become an important part of a B2B marketing strategy. Phishing Attacks. Phishing Attacks. The goal of a phishing attack is to extract the username and password of your social media account using a fake link, containing malware. Quick Links: 6 Common Social Media Security Risks.

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How to Get Brand Protection When Getting Email

Martech Advisor

It takes a considerable amount of time, effort, and resources to build relationships with your customers based on trust, but that confidence is always under attack from cybercriminals, writes, Emily Andrews, Marketing Communications Specialist, RecordsFinde. Learn more: Think Like a Virus: B2B Marketing Strategy in the WFH World.

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Anatomy of an Inbound Marketing Blog Article: The Introduction

SmartBug Media

An introduction might not be the most informative part of your inbound marketing blog article, but it might just be the most important. Although some inbound marketing content might entail more business-related reading, you’re still competing for your distracted persona’s attention. On average, Americans spend just 16.8

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How to Audit your Email Campaigns for Better Results

Webbiquity

Perhaps it’s time to put your email marketing through an audit. What is an Email Marketing Audit? An email audit is extensive examination of email marketing processes to evaluate their effectiveness. An email audit is extensive examination of email marketing processes to evaluate their effectiveness. Subject Line.

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Learn Cybersecurity Skills on Trailhead

Salesforce Marketing Cloud

Bureau of Labor Statistics expects ‌demand for cybersecurity professionals to increase by 35% by 2031. You need to be able to work with team members and across multiple teams and functions within an organization to collaborate effectively to problem-solve and find solutions to various challenges.

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Why Are My Emails Going To Spam?

Belkins

If your email service provider allows reviewing domain statistics, make sure to take a look at it every once in a while. When studying your statistics, you must pay attention to the following data: Number of sent emails. This is a defense system that protects your recipients from phishing through your company domain.