The Effective Marketer

MAY 7, 2010

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The Effective Marketer

MARCH 24, 2011

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Planning 100

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The Effective Marketer

SEPTEMBER 29, 2010

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Marketing Budget 100

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The Effective Marketer

FEBRUARY 22, 2011

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Planning 100

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The Effective Marketer

NOVEMBER 6, 2009

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Social Media 100

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The Effective Marketer

FEBRUARY 10, 2011

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Planning 100

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The Effective Marketer

FEBRUARY 7, 2011

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The Effective Marketer

OCTOBER 14, 2010

This entry was posted on Thursday, October 14th, 2010 at 9:05 am and is filed under Communication , Content Marketing , Marketing Planning , Marketing Strategy , Online Marketing. You can follow any responses to this entry through the RSS 2.0 You can leave a response , or trackback from your own site.

Planning 100

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The Effective Marketer

AUGUST 30, 2010

In the B2B marketing space this is notorious. Go to a trade show and the situation gets really bad. Trade show booths with slogans and taglines that don’t mean anything and sales brochures that are full of “features” and screenshots but lack detail of how they solve a problem. What is that acronym you keep using?

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The Effective Marketer

DECEMBER 8, 2009

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Planning 100

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The Effective Marketer

JANUARY 3, 2009

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The Effective Marketer

NOVEMBER 29, 2010

OK, I think we can all agree this makes sense, but then how do you go about coming up with a plan? His article argues that most marketers start with the budget and foolishly take that for a marketing plan while the right approach is actually quite different: 1. Set measurable objectives , both financial and marketing.

Planning 100

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The Effective Marketer

JULY 23, 2010

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Planning 100

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The Effective Marketer

APRIL 9, 2009

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The Effective Marketer

APRIL 6, 2009

Example: for a question like “do you have experience with trade shows?” which is not necessarily a very good question to begin with, but let’s leave it like this for now) you could answer: “yes, I have experience with trade shows and have handled many throughout my career”. OK, you have experience, but how much?

Planning 100

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The Effective Marketer

JANUARY 6, 2009

Marketers are used to creating marketing plans, including advertising campaigns, trade show schedules, etc. Many marketers I know have calendars posted on the walls marking important dates, deadlines, events, and so forth. A great marketing plan is created! Spreadsheets abound, and ideas flow.

Planning 100

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The Effective Marketer

DECEMBER 8, 2010

This entry was posted on Wednesday, December 8th, 2010 at 9:00 am and is filed under Marketing Automation , Marketing Management , Marketing Planning , Marketing ROI. You can follow any responses to this entry through the RSS 2.0 Join the LinkedIn group and attend the next event! United States License.

Marketing Automation Services 100

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The Effective Marketer

NOVEMBER 30, 2009

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Marketing Budget Creation 100

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The Effective Marketer

SEPTEMBER 20, 2010

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Work Management 100

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The Effective Marketer

NOVEMBER 16, 2009

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Work Management 100

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The Effective Marketer

JANUARY 13, 2011

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Planning 100

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The Effective Marketer

MAY 9, 2011

Interns are ‘liking’ pages on facebook while the events coordinator is Tweeting about the trade show giveaway at their booth. This entry was posted on Monday, May 9th, 2011 at 9:00 am and is filed under Content Marketing , Marketing Automation , Marketing Planning , Marketing Strategy , Online Marketing , Social Media.

Planning 100

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The Effective Marketer

AUGUST 5, 2010

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Marketing Budget 100

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The Effective Marketer

JANUARY 17, 2009

If this looks familiar to you, then you need to start practicing Principle 5 of the effective marketer and start communicating what you do, why you do it, and how it impacts everyone. This shows that marketing is involved in almost every aspect of a company’s operations. United States License. United States License.

Planning 100

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The Effective Marketer

FEBRUARY 14, 2009

What are the key items in your agenda as a marketer that can have a direct impact in the company’s bottom line? This entry was posted on Saturday, February 14th, 2009 at 12:19 pm and is filed under Decision Making , Marketing Planning , productivity. You can follow any responses to this entry through the RSS 2.0

Work Management 100

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The Effective Marketer

MARCH 10, 2011

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Work Management 100

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The Effective Marketer

OCTOBER 5, 2010

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Marketing Websites 100

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The Effective Marketer

AUGUST 14, 2009

This entry was posted on Friday, August 14th, 2009 at 10:57 am and is filed under Hiring , Marketing Planning , Marketing Strategy. You can follow any responses to this entry through the RSS 2.0 Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

Customer Surveys 100

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The Effective Marketer

OCTOBER 21, 2009

This entry was posted on Wednesday, October 21st, 2009 at 12:30 pm and is filed under Marketing Planning , Marketing Strategy. You can follow any responses to this entry through the RSS 2.0 Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 Stay tuned!

Work Management 100

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The Effective Marketer

MAY 18, 2010

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Planning 100

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The Effective Marketer

MAY 10, 2010

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Planning 100

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The Effective Marketer

JULY 29, 2009

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Planning 100

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The Effective Marketer

NOVEMBER 4, 2009

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Product 100

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The Effective Marketer

MAY 3, 2011

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Work Management 100

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The Effective Marketer

JANUARY 18, 2009

Effective marketers are aware that focusing on opportunities rather than problems will yield better results. Next time you run into a glitch in your marketing plan, think how you can turn it into an advantage. You can follow any responses to this entry through the RSS 2.0 United States License. United States License.

Planning 100

Planning Work Management Marketing Management Effectiveness 100

The Effective Marketer

AUGUST 25, 2009

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Planning 100

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The Effective Marketer

FEBRUARY 6, 2009

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Planning 100

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