Vision Edge Marketing

FEBRUARY 15, 2018

Today’s Marketing leadership is expected to be data-driven and measurement savvy. Your Marketing plan should immediately demonstrate both capabilities. In fact, calculating your Marketing plan ROI should be an integral part of your business processes. This should add up to your total marketing budget.

Planning 180

Planning Marketing Plans ROI Marketing Budget Creation 180

Circle Studio

DECEMBER 4, 2019

Industry trade shows and conferences are staples in the A/E/C marketing mix, and typically represent a large line item in a firm’s marketing budget. With all the time and resources that go into trade show participation, ensuring your firm maximizes the investment is essential. Start planning far in advance.

Trade Show 87

Trade Show Planning Work Management Marketing & Strategy 87

Schubert B2B

OCTOBER 12, 2017

That’s a great question considering B2B trade show participation requires such a large investment. In some industries, a trade show can consume up to half of your marketing communications budget. The production, manpower, travel, and show fees can add up. Observe and Learn. It’s a unique venue.

Trade Show 54

Trade Show B2B B2B Marketing B2B Sales 54

The Effective Marketer

DECEMBER 13, 2011

Despite the fact that trade show attendance is going down and there is less money in your marketing budget for attending physical events, if you do have to go to one you’d better make it worth it. Strategically organize your booth. Strategically organize your booth. Eliminate distractions. No smart phones.

Trade Show 100

Trade Show Marketing Budget Marketing Budget Creation Planning 100

Navigate the Channel

AUGUST 10, 2017

Even in an increasingly digitized marketing world, a well-executed trade show presence is an indispensable part of a solid marketing strategy for any B2B company. Social Media Plays a Key Role in B2B Marketing. At the Trade Show. After the Trade Show.

Trade Show 90

Trade Show Social Media Social Marketing Planning 90

Schubert B2B

MAY 20, 2019

Whether this is your first time at a trade show or you’re an expo veteran, exhibiting can be a daunting task. Fortunately, with some planning, streamlined messaging and a clear goal you can make your next trade show a success. Plan Ahead. Trade shows require A LOT of planning.

Trade Show 67

Trade Show B2B B2B Marketing Buyer Personas 67

Schubert B2B

DECEMBER 15, 2017

If your company has tasked you with getting your business brand out in front of potential customers by exhibiting at b2b trade shows, your first thought is probably, “Where do I even begin?” There are 5 things you need to consider before you even pick out that shiny new trade show booth. and running for the hills!

Trade Show 59

Trade Show B2B Planning B2B Marketing 59

Brandpoint

JULY 26, 2019

You just got out of a meeting with your boss who gave you the news that you were approved to attend a conference or a trade show. Whether you’ll be at a marketing conference , a sales trade show or another industry event, you want to really make the most of this situation. Event Marketing Planning Checklist.

Trade Show 96

Trade Show Planning Work Management Paid Search Agency 96

B2B Marketing Traction

JANUARY 13, 2016

Have you been saying, “ We don’t need to invest in a marketing plan! ” If so, read this blog post in which I explain the reasons a marketing plan can actually save you money. Here are four things I’ve observed that happen when you don’t have a written marketing plan.

Planning 100

Planning Marketing Plans Marketing & Strategy Marketing 100

Sword and the Script | B2B

APRIL 18, 2020

Read more: The Impact of COVID-19 on B2B Marketing Plans: Tech vs. Non-Tech via Tom Pick and B2B Marketing Zone. 3) Think and act like a publisher Too many traditional marketers think of content marketing as a content campaign – and these are not the same thing.

Content Marketing 89

Content Marketing Planning Trade Show Paid Search Agency 89

B2B Marketing Traction

APRIL 23, 2012

You see, what most businesses do is just show up. They don’t plan strategically. Trade shows are hard! To add insult to injury, everyone is too busy to follow up with the trade show leads. That’s why over 70% of trade show leads are never followed upon. Then they go home.

Trade Show 100

Trade Show ROI Spending Webinar Metrics 100

Leadspace

MAY 26, 2020

In fact, in 2018, nearly 70 percent of B2B marketers stated that live events generated the most leads. . In April 2020, 70 percent of B2B marketers planned to cancel some or all live events within the next 60 days. Watch the webinar: The Secret to Customer Obsessed Marketing Ops to learn more.

Trade Show 71

Trade Show Planning Paid Search Agency B2B Marketing 71

Schubert B2B

MAY 20, 2019

Whether this is your first time at a trade show or you’re an expo veteran, exhibiting can be a daunting task. Fortunately, with some planning, streamlined messaging and a clear goal you can make your next trade show a success. Plan Ahead. Trade shows require A LOT of planning.

Trade Show 48

Trade Show B2B Buyer Personas Planning 48

Schubert B2B

MAY 20, 2019

Whether this is your first time at a trade show or you’re an expo veteran, exhibiting can be a daunting task. Fortunately, with some planning, streamlined messaging and a clear goal you can make your next trade show a success. Plan Ahead. Trade shows require A LOT of planning.

Trade Show 48

Trade Show B2B Buyer Personas Planning 48

The Effective Marketer

JUNE 29, 2011

Make Your Trade Shows Count. The old fashioned trade show may not be the hottest topic coming through your inbox these days but odds are that you may still be doing quite a few events and have trade shows as part of your marketing budget. A recent MarketingProfs article, Is Tradeshow Marketing Dead?

Trade Show 100

Trade Show Tips Planning Marketing Budget Creation 100

Navigate the Channel

JUNE 21, 2023

It’s that time again to think and plan for your booth at the fall and winter trade shows. Although you have invested hours, days, or even weeks (not to mention dollars) in planning your trade show booth, you have only seconds to engage potential attendees in your brand, products and services.

Paid Content 65

Paid Content Brand Identity Branding Trade Show 65

Hinge Marketing

JUNE 5, 2017

Any firm that wants to succeed needs a marketing plan. However, the marketing planning process that works well for consumer products, industrial goods or not-for-profits is not well suited for professional services. Creating a marketing plan takes more than just writing down some ideas about how to promote your firm.

Planning 98

Planning Work Management Marketing Management Marketing Budget 98

Allocadia

MARCH 27, 2020

Game plan some “what if” scenarios so that when plans need to change you’re ready to pivot. You were planning to present at a trade show this fall; what if there are still travel restrictions and bans on large gatherings? If you cancelled now versus in three months, is there a difference in sunk cost?

Planning 64

Planning Marketing Plans Paid Search Agency Work Management 64

Walker Sands

JANUARY 4, 2021

To gain insight into how different organizations are approaching marketing this year, a few Walker Sandsians attended a recent PR Club webinar featuring leading marketing professionals discussing: The “New Normal” Marketing Plan – There Isn’t One. Use Technology to Your Advantage. Creativity and Flexibility.

Planning 40

Planning Marketing Plans Advertising Agencies Paid Search Agency 40

B2B Marketing Traction

JANUARY 7, 2010

I like working from a one-page marketing plan for my clients and for my own business, whether or not we have a multi-page written plan as well. One Page Marketing Plan. I usually reserve a cell at the top of the Excel spreadsheet to enter in the business goals that the plan supports. Do you use it?

Planning 100

Planning Marketing Plans Paid Search Agency Marketing 100

SmartBug Media

JULY 10, 2019

If your team is heading upmarket and looking to reach more enterprise customers, there are a few key considerations you should make when assessing and reconstructing your marketing plan. Three Considerations to Inform Your Marketing Action Plan. Rethink Your Marketing Plan to Reach Enterprises.

Planning 67

Planning SMB Marketing Plans Paid Search Agency 67

ATAK Interactive

DECEMBER 6, 2019

Every company is different, but a few considerations may be: Trade Shows/Events. Regardless of the categories that define your company, a general plan should be laid out for each quarter. The post 7 Ways to Build a Winning B2B Marketing Plan for 2021 appeared first on ATAK Interactive. Creative Content.

Planning 78

Planning B2B Marketing Advertising Agencies Marketing Plans 78

ATAK Interactive

DECEMBER 6, 2019

Every company is different, but a few considerations may be: Trade Shows/Events. Regardless of the categories that define your company, a general plan should be laid out for each quarter. The post 7 Ways to Build a Winning B2B Marketing Plan for 2020 appeared first on ATAK Interactive. Creative Content.

Planning 78

Planning B2B Marketing Advertising Agencies Marketing Plans 78

ATAK Interactive

DECEMBER 6, 2019

Every company is different, but a few considerations may be: Trade Shows/Events. Regardless of the categories that define your company, a general plan should be laid out for each quarter. The post 7 Ways to Build a Winning B2B Marketing Plan for 2021 appeared first on ATAK Interactive. Creative Content.

Planning 78

Planning B2B Marketing Advertising Agencies Marketing Plans 78

Navigate the Channel

OCTOBER 5, 2022

In a post-vaccine world, more than half of B2B companies and marketers expect companies to increase commitment to in-person events, including trade shows, according to MarketingProfs. Social media is a critical tool for your event marketing. Wait, what role does Google play in social media event marketing?

Social Media 65

Social Media Social Marketing Event Marketing Planning 65

Webbiquity

OCTOBER 16, 2018

You can go high ($50 to $100 per package) with a service like Video Plus Print , or keep it simpler with something closer to trade show swag. Partner marketing activities can include, but aren’t limited to: cross-promoting each other’s content; co-creating content or campaigns; co-hosting webinars; and.

Marketing Automation Services 194

Marketing Automation Services Advertising Agencies Trade Show Planning 194

ATAK Interactive

DECEMBER 6, 2019

Every company is different, but a few considerations may be: Trade Shows/Events. Regardless of the categories that define your company, a general plan should be laid out for each quarter. The post 7 Ways to Build a Winning B2B Marketing Plan for 2020 appeared first on ATAK Interactive. Creative Content.

Planning 60

Planning B2B Marketing Advertising Agencies Marketing Plans 60

B2B Marketing Traction

JANUARY 3, 2014

Although technically this is not a tactic… …as always, the best marketing is planned strategically, using deep knowledge of customer needs and marketplace trends. I hope this post has sparked some ideas for your marketing tactics in 2014.

Planning 100

Planning Tactics Marketing Plans Paid Search Agency 100

Marketri

OCTOBER 28, 2013

Market segmentation is sometimes referred to as “Target Marketing” or “Niche Marketing.” ” A law firm practicing market segmentation will usually have a marketing plan for each target market. Trade show materials. Contact management / marketing automation.

Planning 48

Planning Marketing Plans Work Management Marketing Management 48

SmartBug Media

JUNE 24, 2022

But I have good news to share: That’s exactly what the world of inbound marketing is all about. Inbound Marketing vs. Outbound Marketing. With outbound marketing, the company is starting the conversation—think cold calls, trade shows, TV ads, billboards, paid advertisements, and so on.

Inbound Marketing 105

Inbound Marketing Paid Content Planning Paid Search Agency 105

Hinge Marketing

JANUARY 31, 2022

Their second service line, outsourced bookkeeping, targets a single market niche — small family-owned restaurants. To reach this segment, the firm attends restaurant trade shows, partners with trade associations, and invests in online advertising. And it requires discipline to plan and execute a differentiated strategy.

Work Management 153

Work Management Marketing Management Planning Differentiation 153

Vision Edge Marketing

OCTOBER 10, 2017

Is there a major industry event such as a trade show that would be a good time to launch with press, analysts as well as customers? When you know the answers to these questions , ideally in the above listed order, you are ready to create and implement your Marketing plan and supporting budget request.

Planning 135

Planning Paid Search Agency Advertising Agencies Marketing & Strategy 135

Oktopost

AUGUST 24, 2021

of its marketing budget for events. 77% of business decision-makers found at least 1 new supplier in the last trade shows they attended. 92% of trade shows attendees are on the lookout for new products. 99% found unique value in this B2B marketing strategy that they did not get from other channels.

B2B Marketing 118

B2B Marketing Planning Work Management Event Marketing 118

Webbiquity

OCTOBER 15, 2019

Just as you probably wouldn’t try to drive to an unfamiliar location without using GPS, it’s best not to jump into marketing without a plan. Google startup marketing plan template and you’ll get dozens of ideas. Don’t reinvent the wheel here, though.

Planning 181

Planning Ideal Customer Profiles Marketing Analytics Tools Paid Search Agency 181

Exo B2B

SEPTEMBER 19, 2023

In the world of B2B marketing, every decision must be carefully calculated. Building a robust strategic marketing plan is crucial to guiding these decisions. Here’s an overview of the key stages we focus on: 1- B2B strategic marketing analysis Before you can chart a course, you need to know where you are.

Planning 52

Planning B2B Marketing Paid Content B2B 52

Marketing Craftmanship

JUNE 11, 2015

Many companies view marketing simply as a checklist of items they believe to be essential: Website…check. Trade Show…check. But marketing strategy is not akin to packing for a trip. To wean our B2B clients off their shoe fetish, we apply a “Marketing Diagnostic” planning tool, consisting of 10 simple questions.

Planning 100

Planning Marketing & Strategy Paid Search Agency Marketing 100

B2B Marketing Directions

OCTOBER 23, 2022

Roger Martin , the well-regarded strategy guru, has this to say about the predominant emphasis on budgeting: "The vast majority of strategic plans that I have seen over 30 years of working in the strategy realm are simply budgets with lots of explanatory words attached." This is usually the longest part of a business or marketing plan.

Planning 40

Planning Marketing & Strategy Budget Programs Marketing Strategy 40