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Trade Show Marketing for Manufacturers: Power Your Trade Show With HubSpot

Lake One

We’ve been going to trade shows since fishbowls, raffle tickets, and QR codes were cutting-edge. Things have changed a bit since then, and today’s digital marketing tools can help companies in every industry take things up a notch and get a better return on their trade show investment. Are you exhibiting?

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New Technologies Drive Trade Show Marketing Productivity


How to explain my longtime fascination with trade shows and business events? It’s because events often comprise the single largest portion of B2B marketing budgets, averaging 22%. The industry weathered 9/11, when everyone thought the trade show was a goner. But since my book came out, much has changed.


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MindFire’s Staff Picks: 7 “Catchy” Trade Show Giveaways


While we are on the topic of Trade Shows – don’t forget about the giveaways. We will share a number of strategies for driving people to your booth in our webinar on April 14th , but the right giveaway and marketing strategy will get them there faster! You will want to see #7! Socks That Make a Difference. Hot Sauce.

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The Trade Show Countdown: How to Prepare Your Business for a Trade Show


If you are like most business owners or managers, trade shows are part of your marketing plan for the coming year. marketers generated sales using event marketing , and 80% said live events are critical to their company’s success. So, you need to get the most out of your participation in every trade show.

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Buying Signals: B2B Marketing Budgets without a Line Item for Trade Shows

Sword and the Script | B2B

The decline of B2B trade shows frees B2B marketing to experiment with more efficient channels; virtual events surface buying signals The pandemic is certainly changing marketing – but we might all do well to shift our thinking towards what might become quasi-permanent. Give our services a try.

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5 Best Practices for Choosing the Right Trade Show Technologies

Navigate the Channel

Trade show marketing just isn’t what it used to be. It seems like just yesterday that trade shows depended on paper registration, hard copy promotional materials, and exhibit booths featuring static displays of data and graphics. Thankfully, times have changed…for the better. The technology is seemingly endless.

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(Re)Focusing Your Demand Marketing Plan Amid the Coronavirus Outbreak


Whether it’s trade shows, local events or more intimate sales dinners, in-person interactions are a much relied-upon component of every company’s demand marketing mix. Put his or her journey at the center of your go-to-market plans. Take the time to really reassess and get to know your customer.

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