Sword and the Script | B2B

OCTOBER 3, 2020

The decline of B2B trade shows frees B2B marketing to experiment with more efficient channels; virtual events surface buying signals The pandemic is certainly changing marketing – but we might all do well to shift our thinking towards what might become quasi-permanent. Give our services a try.

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Trade Show Marketing Budget Creation Marketing Budget Buy 70

The Marketing Blender

DECEMBER 20, 2023

Do you have a B2B marketing plan that will take you through 2024 and beyond with ease? In the fast-paced realm of B2B marketing, change is not just inevitable—it’s the key to staying ahead of the game. Today, we’re diving deep into the transformative shifts in B2B marketing that might be jeopardizing your pipeline.

Planning 52

Planning Marketing Plans B2B Marketing Work Management 52

Circle Studio

DECEMBER 4, 2019

Industry trade shows and conferences are staples in the A/E/C marketing mix, and typically represent a large line item in a firm’s marketing budget. With all the time and resources that go into trade show participation, ensuring your firm maximizes the investment is essential. Start planning far in advance.

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Trade Show Planning ROI Marketing Budget Creation 87

The Effective Marketer

DECEMBER 13, 2011

Despite the fact that trade show attendance is going down and there is less money in your marketing budget for attending physical events, if you do have to go to one you’d better make it worth it. Strategically organize your booth. Strategically organize your booth. Eliminate distractions. No smart phones.

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Trade Show Marketing Budget Marketing Budget Creation Planning 100

Schubert B2B

OCTOBER 12, 2017

That’s a great question considering B2B trade show participation requires such a large investment. In some industries, a trade show can consume up to half of your marketing communications budget. The production, manpower, travel, and show fees can add up. Observe and Learn. It’s a unique venue.

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Trade Show B2B Budget Programs B2B Sales 54

Brandpoint

JULY 26, 2019

You just got out of a meeting with your boss who gave you the news that you were approved to attend a conference or a trade show. Whether you’ll be at a marketing conference , a sales trade show or another industry event, you want to really make the most of this situation. Event Marketing Planning Checklist.

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Trade Show Work Management Planning Paid Search Agency 96

ANNUITAS

MARCH 19, 2020

Whether it’s trade shows, local events or more intimate sales dinners, in-person interactions are a much relied-upon component of every company’s demand marketing mix. Put his or her journey at the center of your go-to-market plans. Take the time to really reassess and get to know your customer.

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Top of Funnel Planning Demand Elasticity 232

Navigate the Channel

AUGUST 10, 2017

Even in an increasingly digitized marketing world, a well-executed trade show presence is an indispensable part of a solid marketing strategy for any B2B company. Social Media Plays a Key Role in B2B Marketing. At the Trade Show. After the Trade Show.

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Trade Show Social Media Social Marketing Event Marketing 90

Schubert B2B

DECEMBER 15, 2017

If your company has tasked you with getting your business brand out in front of potential customers by exhibiting at b2b trade shows, your first thought is probably, “Where do I even begin?” There are 5 things you need to consider before you even pick out that shiny new trade show booth. and running for the hills!

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Trade Show Planning B2B Demographics 59

Leadspace

MAY 26, 2020

In fact, in 2018, nearly 70 percent of B2B marketers stated that live events generated the most leads. . In April 2020, 70 percent of B2B marketers planned to cancel some or all live events within the next 60 days. Watch the webinar: The Secret to Customer Obsessed Marketing Ops to learn more.

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Trade Show Planning Lead Gen Opt-out 71

Schubert B2B

MAY 20, 2019

Whether this is your first time at a trade show or you’re an expo veteran, exhibiting can be a daunting task. Fortunately, with some planning, streamlined messaging and a clear goal you can make your next trade show a success. Plan Ahead. Trade shows require A LOT of planning.

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Trade Show Buyer Personas B2B Digital Marketing Funnels 67

Sword and the Script | B2B

APRIL 18, 2020

Read more: The Impact of COVID-19 on B2B Marketing Plans: Tech vs. Non-Tech via Tom Pick and B2B Marketing Zone. 3) Think and act like a publisher Too many traditional marketers think of content marketing as a content campaign – and these are not the same thing.

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Trade Show Conference Paid Search Agency Content Marketing 80

B2B Marketing Traction

APRIL 23, 2012

You see, what most businesses do is just show up. They don’t plan strategically. Trade shows are hard! To add insult to injury, everyone is too busy to follow up with the trade show leads. That’s why over 70% of trade show leads are never followed upon. Then they go home.

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Trade Show Spending ROI Webinar Metrics 100

Vision Edge Marketing

FEBRUARY 15, 2018

Today’s Marketing leadership is expected to be data-driven and measurement savvy. Your Marketing plan should immediately demonstrate both capabilities. In fact, calculating your Marketing plan ROI should be an integral part of your business processes. This should add up to your total marketing budget.

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Planning Marketing Budget Creation Marketing Plans ROI 179

The Effective Marketer

JUNE 29, 2011

Make Your Trade Shows Count. The old fashioned trade show may not be the hottest topic coming through your inbox these days but odds are that you may still be doing quite a few events and have trade shows as part of your marketing budget. A recent MarketingProfs article, Is Tradeshow Marketing Dead?

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Trade Show Tips Marketing Budget Creation Planning 100

Schubert B2B

MAY 20, 2019

Whether this is your first time at a trade show or you’re an expo veteran, exhibiting can be a daunting task. Fortunately, with some planning, streamlined messaging and a clear goal you can make your next trade show a success. Plan Ahead. Trade shows require A LOT of planning.

Trade Show 48

Trade Show Buyer Personas B2B Display 48

Schubert B2B

MAY 20, 2019

Whether this is your first time at a trade show or you’re an expo veteran, exhibiting can be a daunting task. Fortunately, with some planning, streamlined messaging and a clear goal you can make your next trade show a success. Plan Ahead. Trade shows require A LOT of planning.

Trade Show 48

Trade Show Buyer Personas B2B Display 48

B2B Marketing Traction

JANUARY 13, 2016

Have you been saying, “ We don’t need to invest in a marketing plan! ” If so, read this blog post in which I explain the reasons a marketing plan can actually save you money. Here are four things I’ve observed that happen when you don’t have a written marketing plan.

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Planning Marketing Plans Vendors Trade Show 100

Webbiquity

OCTOBER 16, 2018

You can go high ($50 to $100 per package) with a service like Video Plus Print , or keep it simpler with something closer to trade show swag. Partner marketing activities can include, but aren’t limited to: cross-promoting each other’s content; co-creating content or campaigns; co-hosting webinars; and.

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Marketing Automation Services Trade Show Advertising Agencies Verticals 244

Navigate the Channel

JUNE 21, 2023

It’s that time again to think and plan for your booth at the fall and winter trade shows. Although you have invested hours, days, or even weeks (not to mention dollars) in planning your trade show booth, you have only seconds to engage potential attendees in your brand, products and services.

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Paid Content Trade Show Brand Identity Branding 65

Allocadia

MARCH 27, 2020

Game plan some “what if” scenarios so that when plans need to change you’re ready to pivot. You were planning to present at a trade show this fall; what if there are still travel restrictions and bans on large gatherings? If you cancelled now versus in three months, is there a difference in sunk cost?

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Planning Marketing Plans Paid Search Agency Budget Programs 64

Walker Sands

JANUARY 4, 2021

To gain insight into how different organizations are approaching marketing this year, a few Walker Sandsians attended a recent PR Club webinar featuring leading marketing professionals discussing: The “New Normal” Marketing Plan – There Isn’t One. Use Technology to Your Advantage. Creativity and Flexibility.

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Planning Marketing Plans Advertising Agencies Trade Show 40

B2B Marketing Traction

JANUARY 7, 2010

I like working from a one-page marketing plan for my clients and for my own business, whether or not we have a multi-page written plan as well. One Page Marketing Plan. I usually reserve a cell at the top of the Excel spreadsheet to enter in the business goals that the plan supports. Do you use it?

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Planning Marketing Plans Trade Show Paid Search Agency 100

SmartBug Media

JULY 10, 2019

If your team is heading upmarket and looking to reach more enterprise customers, there are a few key considerations you should make when assessing and reconstructing your marketing plan. Three Considerations to Inform Your Marketing Action Plan. Rethink Your Marketing Plan to Reach Enterprises.

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SMB Planning Marketing Plans Allocation 67

Navigate the Channel

OCTOBER 5, 2022

In a post-vaccine world, more than half of B2B companies and marketers expect companies to increase commitment to in-person events, including trade shows, according to MarketingProfs. Social media is a critical tool for your event marketing. Wait, what role does Google play in social media event marketing?

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Social Media Event Marketing Social Marketing Trade Show 65

Trade Press Services Newsletter

NOVEMBER 2, 2023

Winning an award typically comes with a logo or insignia that can be used in email signatures, business cards, websites, marketing materials, paid advertising and social media channels. If trade shows and speaking engagements are part of your marketing plan, include the award logo on booth designs and handouts.

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Thought Leadership Peer-to-peer Press Trade Show 130

B2B Marketing Traction

JANUARY 3, 2014

Although technically this is not a tactic… …as always, the best marketing is planned strategically, using deep knowledge of customer needs and marketplace trends. I hope this post has sparked some ideas for your marketing tactics in 2014.

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Planning Tactics Marketing Plans Trade Show 100

Oktopost

AUGUST 24, 2021

of its marketing budget for events. 77% of business decision-makers found at least 1 new supplier in the last trade shows they attended. 92% of trade shows attendees are on the lookout for new products. 99% found unique value in this B2B marketing strategy that they did not get from other channels.

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Event Marketing Work Management Marketing Budget Marketing Management 118

SmartBug Media

JUNE 24, 2022

But I have good news to share: That’s exactly what the world of inbound marketing is all about. Inbound Marketing vs. Outbound Marketing. With outbound marketing, the company is starting the conversation—think cold calls, trade shows, TV ads, billboards, paid advertisements, and so on.

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Inbound Marketing Paid Content Cost Paid Search Agency 105

Webbiquity

OCTOBER 15, 2019

Just as you probably wouldn’t try to drive to an unfamiliar location without using GPS, it’s best not to jump into marketing without a plan. Google startup marketing plan template and you’ll get dozens of ideas. Don’t reinvent the wheel here, though.

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Startups Planning Ideal Customer Profiles Marketing Analytics Tools 216

Marketri

APRIL 17, 2024

They’re tired of their teams and vendors engaging in random acts of marketing that don’t yield results. Rather than waste budget on disconnected, arbitrary, reactive tactics, they want experienced marketing professionals to develop a cohesive, strategy-led marketing plan that aligns with their business goals.

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Allocation Planning Sales Qualified Leads Paid Search Agency 62

Brandpoint

NOVEMBER 15, 2021

We’ve all learned the hard way that no matter how much you try to plan and prep and predict, sometimes the world throws a curve ball and suddenly you’re stuck with a marketing plan that doesn’t make the most sense. But, since we’re marketers, we thrive on the unexpected, right?

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Trends Planning Work Management Contingency Planning 157

The Marketing Blender

JANUARY 10, 2024

Average Cost of Hiring a Fractional CMO The average hourly rate for a fractional Chief Marketing Officer is typically between $200 – $300 per hour. You can expect that there will be an initial phase that requires more hours in order to research the competitive ecosystem, your buyer, and build the marketing plan and messaging.

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CMO Allocation Paid Search Agency Work Management 52

Biznology

APRIL 13, 2020

How to explain my longtime fascination with trade shows and business events? It’s because events often comprise the single largest portion of B2B marketing budgets, averaging 22%. The industry weathered 9/11, when everyone thought the trade show was a goner. But since my book came out, much has changed.

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Trade Show Product Planning Intent Data 163

Vision Edge Marketing

OCTOBER 10, 2017

Is there a major industry event such as a trade show that would be a good time to launch with press, analysts as well as customers? When you know the answers to these questions , ideally in the above listed order, you are ready to create and implement your Marketing plan and supporting budget request.

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Planning Paid Search Agency Advertising Agencies Bandwidth 126

ANNUITAS

NOVEMBER 15, 2021

They’ve lost many of the main methods they once relied on: trade shows, networking events, site visits, in-person meetings, conferences, etc. Now, sales leaders are reevaluating their strategy entirely to determine what has or hasn’t worked to create a go-to-market plan for the future of their business. “At

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Work Management Marketing Management Ad Building Sales Qualified Leads 246

Marketing Craftmanship

JUNE 11, 2015

Many companies view marketing simply as a checklist of items they believe to be essential: Website…check. Trade Show…check. But marketing strategy is not akin to packing for a trip. To wean our B2B clients off their shoe fetish, we apply a “Marketing Diagnostic” planning tool, consisting of 10 simple questions.

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Planning Trade Show Paper Marketing & Strategy 100