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How Personalized Brand Experiences Help Drive Customer Loyalty

Webbiquity

Beyond top-notch products, they expect quick customer service and tailored shopping experiences. A McKinsey report notes that 71% of customers expect brand personalization and 76% get frustrated if it’s not provided. Personalization can help. That makes customer loyalty paramount to business success.

Loyalty 258
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Marketing Automation Tips for the Holidays

Sharpspring

Similarly, just because you may not be in the office over the holidays, it shouldn’t mean your marketing efforts stall or that response time for your customers should suffer. The following are some key marketing automation tips for the holidays. The answer: Marketing Automation. Managing Customer Service.

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MarTech’s CRM experts to follow

Martech

Martech is marketing and CRM is arguably the original martech. Because it is so useful, CRM is constantly evolving to meet the newest challenges and customer behaviors. LinkedIn: Sarah Franklin (43K followers) X/Twitter: SWBJoyce (34K followers) Ben McCarthy Ben, AKA “Salesforce Ben,” is a prominent figure in the Salesforce community.

CRM 90
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Mautic Offers Free, Open Source Marketing Automation

Customer Experience Matrix

The only real question about free, open source marketing automation from Mautic is what took so long. The core features of B2B marketing automation have been well understood for nearly ten years and prices have been dropping steadily for about the same time. So the opportunity seems obvious.

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Streamline Workflow with Powerful Content Automation Tools

Valasys

Content Automation tools play a pivotal role in streamlining the content workflow, enabling organizations to produce and distribute content at scale without compromising on quality. By harnessing the power of Content Automation, businesses can stay competitive, enhance productivity, and drive growth in an increasingly digital world.

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13 Email Workflows You Should Be Using in Your Marketing Automation

Hubspot

Did you know that B2B marketers who implement marketing automation increase their sales pipeline contribution by an average of 10% according to a report by Forrester ? Lead nurturing campaigns aren't the only type of email marketing automation you can use to get more out of your contacts database.

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How to use your B2B list to generate leads and sales

Only B2B

This compelling statistic underlines the tremendous power of personalized communication in the realm of B2B. Research indicates that personalized content leads to a remarkable 42% higher conversion rate. Using Email Marketing: The Art of Personalized Engagement Email marketing retains its position as a robust force in the B2B arena.