Marketo Buys Crowd Factory, Silverpop Buys CoreMotives, and Other News from Pardot, Neolane, Act-On and OfficeAutoPilot
Customer Experience Matrix
APRIL 18, 2012
These include: Silverpop announced it had purchased CoreMotives , which adds marketing automation capabilities within Microsoft Dynamics CRM. The deal might be seen bet-hedging by Silverpop, although I suspect it’s more a way to penetrate smaller accounts too small to buy a separate, sophisticated marketing automation or email product.
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